flockandrally.com January 30, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1562270287697-3ESMSQQIAQU3QSLOBV46/far-bullstreet-gallery-4.jpg?format=500w
23 KB
10 KB
57%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1562258838680-FHT0Q5AB6QOO5V4UHL0C/far-client-harmonic-hero.jpg?format=500w
25 KB
11 KB
54%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596793101070-D9MHMX63271QR2TQITFQ/Billboard-1-Mockup.jpg?format=500w
36 KB
19 KB
49%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596765186152-FESN5VQLHKPBPM0JRMTC/Asphalt+Works+campaign-SCAPA-photos+by+Sean+Rayford+_6821_edit+copy.jpg?format=500w
28 KB
15 KB
48%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1608429725779-8WGITNZLFWRG9TYEE0SL/far-client-dogood-hero.jpg?format=500w
39 KB
22 KB
45%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596995935112-PR85G07JHEME4ZYADYGT/Columbia+Compass+Comprehensive+Plan-Flock+and+Rally-Branding-Web-Design-flat-1.jpg?format=500w
33 KB
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40%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596692495390-FRFRL0P862KRGQ4ORJNR/ECSC-group+hanging+with+beers+in+front+of+canal-Bierkeller+at+Riverfront+Park-Vista-photo+by+Sean+Rayford-June+2018-1007.jpg?format=500w
51 KB
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39%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1674748042013-5KGUOMVLCE9QLIDEN5I6/FaRTeam5-edit.jpg?format=1000w
91 KB
57 KB
38%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1608429637688-K2Q5ZKZ9CENISKA49XXV/far-openstudios-gallery-4.jpg?format=500w
76 KB
50 KB
34%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596700636172-MI90K1TSFOCCQGFO5R5K/Rose+at+The+Roseberry-celebratory+soiree+of+new+modern+apartments-photo+by+Tony+Claremont-July+2019-04727.jpg?format=750w
55 KB
37 KB
33%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596730946527-N6DK2U6EO6JR2BLHD36M/FR-Horiz-Logo-Tagline-2020.png?format=300w
27 KB
19 KB
32%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1715537337841-99REW7ZNEQBLSZ80LR1Q/image-asset.jpeg?format=300w
35 KB
24 KB
31%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1714768654908-QJ6FB546B5H6AQJBYJU3/image-asset.jpeg?format=300w
15 KB
11 KB
30%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596768216414-HI41ZL2UHBQVLW5LAIKV/Hand%2BHolding%2BMobile%2BScreen-Green%2BBook%2Bof%2BSC%2B1500x1500.jpg?format=500w
18 KB
13 KB
30%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596925049015-A9GU9HKA2LW2QUKR2DHN/Motor%2BSupply%2Bphotos%2Bby%2BForrest%2BClonts-2013-highres-2%2B2.jpg?format=500w
18 KB
13 KB
30%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596838648772-9GYIZ1HXG3D5F9YI08S6/NY+Times-BullStreet+feature-2019.jpg?format=500w
67 KB
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30%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1715290944701-1TWM1GJ3OXLIHD0Z4S06/image-asset.jpeg?format=300w
27 KB
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29%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1597004589358-ZCPCPTPN5JQXX62WH5K8/Capgemini%2Bat%2BBullStreet%2Boffice%2Bphotos%2Bby%2BSean%2BRayford%2Bfor%2BCapgemini-49.jpg?format=500w
18 KB
13 KB
28%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596697554529-1QIWH9RGNWZO72Q79E6Q/EngenuitySC%2BLR%2BSTEM%2BKick-Off%2BOct%2B2013%2B-%2Bby%2BDalvin%2BSpann%2B%252827%2529.jpg?format=500w
29 KB
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27%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1548094631444-BR2BIOG4WR1KFRLB5ZF2/far-logo-overlay_001-01.png?format=500w
37 KB
27 KB
27%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596995995491-PU9BRHJIUMOHW1J0TIHV/IMPH-Flock%2Band%2BRally-Collateral%2BDesign-brief-001.jpg?format=500w
29 KB
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27%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1715704149933-SYBXRQ98JSIJ4463S2P0/image-asset.jpeg?format=300w
20 KB
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26%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596995810629-K278IB94G2I3L37D676D/columbia-university-journalism-school-logo-square-from-Facebook.jpg?format=500w
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26%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596995707337-1RDI1PZGNYVTX742BCMP/4.%252Bscsf-2019-poster-mockup-3.jpg?format=500w
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25%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596794266978-4PVK8MR7WVSRYKT19TSZ/Give%2B4%2BGarnet%2Bbranding%2Bby%2BFlock%2Band%2BRally-5-Memes.jpg?format=500w
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24%
https://images.squarespace-cdn.com/content/v1/58adeacee6f2e1d037800b66/1596698577247-B06Y99MYIHQJM7ZYB0XB/far-footer-03.png?format=500w
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18%