folklorepr.com July 17, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/38368a_58557b8ffffa4a6d8487f3ca6ac21d93~mv2.jpg/v1/fill/w_980,h_625,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/38368a_58557b8ffffa4a6d8487f3ca6ac21d93~mv2.jpg
55 KB
17 KB
70%
https://static.wixstatic.com/media/38368a_de91b032264a4542a198ae2f74b84d29~mv2.png/v1/fill/w_640,h_194,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/FOLKLORE_LOGO.png
14 KB
5 KB
64%
https://static.wixstatic.com/media/38368a_58557b8ffffa4a6d8487f3ca6ac21d93~mv2.jpg/v1/fill/w_141,h_94,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/38368a_58557b8ffffa4a6d8487f3ca6ac21d93~mv2.jpg
1 KB
578 bytes
46%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
899 bytes
498 bytes
44%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
845 bytes
495 bytes
41%
https://static.wixstatic.com/media/38368a_5aecd064f04048408d967dbd722fde5a~mv2.png/v1/fill/w_48,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/FOLKLOR-ICON.png
2 KB
889 bytes
41%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
877 bytes
549 bytes
37%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
989 bytes
641 bytes
35%