forddesign.com
January 5, 2026

You could reduce your image size by 62% (461 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://forddesign.com/wp-content/uploads/2022/10/Screen-Shot-2021-04-12-at-10.35.28-AM.png
200 KB
42 KB
79%
https://forddesign.com/wp-content/uploads/2022/10/Unknown.png
75 KB
25 KB
67%
https://forddesign.com/wp-content/uploads/2022/04/web-design.jpg
116 KB
40 KB
65%
https://forddesign.com/wp-content/uploads/2022/04/digital-marketing.jpg
171 KB
61 KB
64%
https://forddesign.com/wp-content/uploads/2022/04/ned-leary.jpg
157 KB
92 KB
41%
https://forddesign.com/wp-content/uploads/2021/04/Ford-Design-Logo.svg
8 KB
6 KB
16%
https://forddesign.com/wp-content/uploads/2022/04/Full-Ford-Design-Logo.svg
15 KB
13 KB
16%