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forgeandsmith.com
February 9, 2026

Your site's images could be 83% (3,231 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 83% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

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Original Size
Optimized Size
Savings
https://forgeandsmith.com/wp-content/uploads/2025/06/jason-goodman-ZJlfUi5rTDU-unsplash-1.jpg
2,136 KB
45 KB
98%
https://forgeandsmith.com/wp-content/uploads/2024/07/AxisInsurance_CaseStudyImageLight2-1.jpg
77 KB
9 KB
89%
https://forgeandsmith.com/wp-content/uploads/2025/09/tree-island-yoghurt-case-study.png
72 KB
8 KB
89%
https://forgeandsmith.com/wp-content/uploads/2025/09/cowichan-case-study.png
148 KB
17 KB
88%
https://forgeandsmith.com/wp-content/uploads/2025/09/Bluewater-Adventures-thumb2.jpg
214 KB
26 KB
88%
https://forgeandsmith.com/wp-content/uploads/2025/06/CoastalFirstNations_CaseStudyImage-1.jpg
296 KB
44 KB
85%
https://forgeandsmith.com/wp-content/uploads/2025/09/backpack-buddies-case-study.png
54 KB
13 KB
76%
https://forgeandsmith.com/wp-content/uploads/2023/10/Blenz_CaseStudyImage-768x985.jpg
63 KB
19 KB
69%
https://forgeandsmith.com/wp-content/uploads/2025/09/UBC_Logo.png
8 KB
3 KB
65%
https://forgeandsmith.com/wp-content/uploads/2025/09/ProcessImage-768x768.jpg
107 KB
41 KB
62%
https://forgeandsmith.com/wp-content/uploads/2025/12/Avoid-Copyright-Mistakes-Feature-Image-768x512.jpg
62 KB
25 KB
60%
https://forgeandsmith.com/wp-content/uploads/2025/06/christina-wocintechchat-com-SJvDxw0azqw-unsplash-3-1-1-768x823.jpg
109 KB
56 KB
49%
https://forgeandsmith.com/wp-content/uploads/2025/06/christina-wocintechchat-com-SJvDxw0azqw-unsplash-3-1-2-768x823.jpg
141 KB
73 KB
48%
https://forgeandsmith.com/wp-content/uploads/2025/06/XPYG7296-680x880-1-768x896.jpg
183 KB
107 KB
41%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://forgeandsmith.com/wp-content/uploads/2026/01/web-content-writing-brand-voice_hero-min-768x512.jpg
95 KB
69 KB
27%
https://forgeandsmith.com/wp-content/uploads/2025/06/Group-1.svg
194 bytes
162 bytes
17%
https://forgeandsmith.com/wp-content/uploads/2025/06/Refoundry-Logo.svg
4 KB
3 KB
16%
https://forgeandsmith.com/wp-content/uploads/2025/06/Layer_.svg
4 KB
4 KB
16%
https://forgeandsmith.com/wp-content/uploads/2025/06/Group-16-1.svg
401 bytes
337 bytes
16%
https://forgeandsmith.com/wp-content/uploads/2025/09/SandstormGold_Logo.svg
12 KB
10 KB
16%
https://forgeandsmith.com/wp-content/uploads/2025/06/Layer_2.svg
6 KB
5 KB
16%
https://forgeandsmith.com/wp-content/uploads/2025/09/LighthouseLabs_Logo.svg
8 KB
7 KB
15%
https://forgeandsmith.com/wp-content/uploads/2025/09/VGH_Logo.svg
11 KB
9 KB
15%
https://forgeandsmith.com/wp-content/uploads/2025/06/Subheadline.svg
505 bytes
427 bytes
15%
https://forgeandsmith.com/wp-content/uploads/2025/06/quotations.svg
808 bytes
684 bytes
15%
https://forgeandsmith.com/wp-content/uploads/2025/06/fs-logo.svg
19 KB
16 KB
15%
https://forgeandsmith.com/wp-content/uploads/2025/09/OutwardBoundCanada_Logo.svg
31 KB
27 KB
15%
https://forgeandsmith.com/wp-content/uploads/2025/09/CoastalFirstNations_Logo.svg
42 KB
36 KB
15%

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