http://www.funagency.co.uk

You could reduce your image weight by around: 2.45kb (44%)

Analysis date: May 29, 2025

Assessment

Fun Agency, a creative branding firm specializing in food, drink, and lifestyle brands, could enhance its online presence with PicPerf. By optimizing their website's images, PicPerf would boost SEO rankings and provide a smoother user experience for potential clients exploring their brand-defining ideas.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/da1213_6b4aef2b8bf44076b5a965991418648b~mv2_d_1746_2102_s_2.png/v1/fill/w_107,h_128,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Asset%201black.png
1.97kb
1.26kb
36%
https://static.wixstatic.com/media/da1213_d081c81ef0934cb69858812e8832bbc1f000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/da1213_d081c81ef0934cb69858812e8832bbc1f000.jpg
575b
116b
80%
https://static.wixstatic.com/media/da1213_d081c81ef0934cb69858812e8832bbc1f000.jpg/v1/fill/w_979,h_551,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/da1213_d081c81ef0934cb69858812e8832bbc1f000.jpg
753b
412b
45%
https://static.wixstatic.com/media/c4392d634a0148fda8b7b2b0ad98293b.png/v1/fill/w_35,h_35,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/c4392d634a0148fda8b7b2b0ad98293b.png
1.13kb
686b
39%
https://static.wixstatic.com/media/da7ef6dd1302486c9a67baebe4b364bc.png/v1/fill/w_35,h_35,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/da7ef6dd1302486c9a67baebe4b364bc.png
1.15kb
658b
43%