fwddigital.marketing March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
682 KB
2 KB
100%
685 KB
12 KB
98%
859 KB
15 KB
98%
146 KB
6 KB
96%
19 KB
3 KB
82%
15 KB
3 KB
80%
30 KB
6 KB
80%
22 KB
5 KB
78%
20 KB
5 KB
76%
13 KB
3 KB
76%
13 KB
3 KB
76%
21 KB
5 KB
76%
22 KB
5 KB
76%
11 KB
3 KB
76%
10 KB
3 KB
75%
17 KB
4 KB
75%
22 KB
6 KB
75%
15 KB
4 KB
74%
15 KB
4 KB
73%
21 KB
6 KB
73%
33 KB
9 KB
72%
18 KB
5 KB
71%
15 KB
4 KB
70%
20 KB
6 KB
70%
2 KB
573 bytes
69%
10 KB
3 KB
68%
13 KB
4 KB
68%
15 KB
5 KB
67%
930 bytes
388 bytes
58%
5 KB
3 KB
45%
45 KB
26 KB
43%
45 KB
26 KB
42%
45 KB
26 KB
42%
6 KB
4 KB
40%
8 KB
5 KB
40%
7 KB
4 KB
39%
2 KB
2 KB
39%
653 bytes
401 bytes
38%
526 bytes
340 bytes
35%
https://fwddigital.marketing/wp-content/plugins/widget-google-reviews/assets/img/powered_by_google_on_white.png
5 KB
3 KB
34%
https://fwddigital.marketing/wp-content/themes/fwddigital-marketing/assets/Images/downicon-white-.png
8 KB
6 KB
33%