growmemarketing.ca July 1, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
5 KB
2 KB
67%
9 KB
4 KB
59%
https://growmemarketing.ca/wp-content/uploads/2025/06/Calgary-Institute-of-Counselling-Thumbnail.jpg
3 KB
1 KB
56%
76 KB
34 KB
55%
11 KB
5 KB
55%
4 KB
2 KB
50%
214 KB
107 KB
50%
160 KB
83 KB
48%
9 KB
5 KB
44%
9 KB
5 KB
42%
80 KB
47 KB
41%
7 KB
4 KB
41%
3 KB
2 KB
39%
11 KB
7 KB
38%
13 KB
8 KB
37%
6 KB
4 KB
37%
8 KB
5 KB
36%
7 KB
5 KB
36%
14 KB
9 KB
34%
5 KB
3 KB
33%
6 KB
4 KB
32%
11 KB
7 KB
31%
8 KB
6 KB
31%
10 KB
7 KB
30%
15 KB
11 KB
30%
17 KB
12 KB
29%
12 KB
8 KB
29%
17 KB
12 KB
29%
13 KB
9 KB
28%
17 KB
12 KB
28%
13 KB
10 KB
27%
7 KB
5 KB
27%
18 KB
13 KB
27%
12 KB
9 KB
27%
11 KB
8 KB
26%
14 KB
10 KB
26%
11 KB
8 KB
25%
12 KB
9 KB
25%
10 KB
7 KB
25%
20 KB
15 KB
24%
11 KB
9 KB
24%
11 KB
9 KB
24%
8 KB
6 KB
22%
https://growmemarketing.ca/wp-content/uploads/2025/03/campaign_40dp_D80502_FILL0_wght600_GRAD200_opsz40.svg
1 KB
793 bytes
21%
5 KB
4 KB
19%
https://growmemarketing.ca/wp-content/uploads/2025/03/palette_40dp_D80502_FILL0_wght600_GRAD200_opsz40.svg
3 KB
3 KB
17%
5 KB
4 KB
17%
15 KB
13 KB
16%
https://growmemarketing.ca/wp-content/uploads/2025/03/query_stats_40dp_D80502_FILL0_wght600_GRAD200_opsz40.svg
1 KB
1 KB
15%
https://growmemarketing.ca/wp-content/uploads/2025/03/ads_click_40dp_D80502_FILL0_wght600_GRAD200_opsz40.svg
2 KB
2 KB
15%