guidepostdigital.com
December 14, 2025

You could reduce your image size by 70% (130 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://guidepostdigital.com/wp-content/uploads/2024/10/natalie-wise.jpeg
53 KB
6 KB
89%
https://guidepostdigital.com/wp-content/uploads/2025/04/map-768x768.avif
41 KB
13 KB
67%
https://guidepostdigital.com/wp-content/uploads/2025/04/guidepost-sign-768x768.avif
35 KB
12 KB
64%
https://guidepostdigital.com/wp-content/uploads/2024/10/cara-mcbroom.jpeg
25 KB
9 KB
64%
https://guidepostdigital.com/wp-content/uploads/2025/04/binoculars-200x200.avif
10 KB
5 KB
56%
https://guidepostdigital.com/wp-content/uploads/2025/04/knife-200x200.avif
9 KB
4 KB
56%
https://guidepostdigital.com/wp-content/uploads/2025/04/fire-200x200.avif
11 KB
5 KB
55%