harfordmarketing.com January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/9b65ed_f5522a86e6064b7ea68c6417f01dfc25~mv2.png/v1/fill/w_1200,h_539,al_c,q_90,enc_avif,quality_auto/Editorial%20Design_edited_edited.png
68 KB
24 KB
65%
https://static.wixstatic.com/media/11062b_c133cdde47c945eb86e5e93aab56210d~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/11062b_c133cdde47c945eb86e5e93aab56210d~mv2.jpg
17 KB
7 KB
59%
https://static.wixstatic.com/media/12a3a9_96445b44c20b4c7c91ade26bbb138b33~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/12a3a9_96445b44c20b4c7c91ade26bbb138b33~mv2.png
15 KB
6 KB
59%
https://static.wixstatic.com/media/415852_74f373c65fb94e1e9858a6391578b2f6~mv2.jpg/v1/fill/w_689,h_466,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_12568f280e304a668e2920040f718284~.jpg
28 KB
12 KB
57%
https://static.wixstatic.com/media/11062b_4aefd2bd57494639a175e8310f553c4b~mv2.jpg/v1/fill/w_980,h_598,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_4aefd2bd57494639a175e8310f553c4b~mv2.jpg
109 KB
47 KB
57%
https://static.wixstatic.com/media/415852_5521cbe0f3fb4688b2e727f289e51daa~mv2.png/v1/crop/x_0,y_51,w_800,h_199/fill/w_323,h_80,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/harford-digital-marketing-logo-01_edited.png
8 KB
4 KB
54%
https://static.wixstatic.com/media/415852_13091c0852c9409f840646480a83a718~mv2.png/v1/fill/w_366,h_213,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Professional%20web_edited.png
17 KB
8 KB
53%
https://static.wixstatic.com/media/415852_fec4c51815db457a90175297311fb97d~mv2.png/v1/fill/w_244,h_162,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/harford-digital-marketing-logo-tall-01_p.png
10 KB
5 KB
52%
https://static.wixstatic.com/media/415852_9c2408211aaf4770b93158ee9a935dd5~mv2.png/v1/fill/w_396,h_389,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202024-12-18%20at%204_03_15%E2%80%AFPM.png
43 KB
21 KB
52%
https://static.wixstatic.com/media/415852_80f9c77a47884e67b4905015f781a75a~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/415852_80f9c77a47884e67b4905015f781a75a~mv2.png
14 KB
7 KB
49%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
899 bytes
498 bytes
44%
https://static.wixstatic.com/media/415852_536c25745ad04a7aa6ca48c17fec586f~mv2.jpg/v1/fill/w_170,h_157,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/lock-house-logo.jpg
10 KB
5 KB
43%
https://static.wixstatic.com/media/11062b_4aefd2bd57494639a175e8310f553c4b~mv2.jpg/v1/fill/w_135,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_4aefd2bd57494639a175e8310f553c4b~mv2.jpg
2 KB
1 KB
42%
https://static.wixstatic.com/media/3ae0375b94ba46fca1f4e6c0f7992fc9.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3ae0375b94ba46fca1f4e6c0f7992fc9.png
1 KB
669 bytes
40%
https://static.wixstatic.com/media/415852_2c79611ca3b1476689ff735e86bea887~mv2.png/v1/fill/w_196,h_110,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/HDG-AC_LOGO_edited.png
8 KB
5 KB
40%
https://static.wixstatic.com/media/415852_52db030cc7494139bc0ac0ce69dad183~mv2.webp/v1/fill/w_196,h_135,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/TheStateTheaterLogo-300x207.webp
4 KB
2 KB
39%
https://static.wixstatic.com/media/11062b_c67939a99eaf442d95d3f851857ceedf~mv2.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_c67939a99eaf442d95d3f851857ceedf~mv2.png
1 KB
716 bytes
39%
https://static.wixstatic.com/media/7528824071724d12a3e6c31eee0b40d4.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7528824071724d12a3e6c31eee0b40d4.png
971 bytes
598 bytes
38%
https://static.wixstatic.com/media/415852_2df0c5ce63fe460785e5e0cdf81ab1a5~mv2.jpg/v1/fill/w_323,h_97,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/silverstein-logi_edited.jpg
6 KB
3 KB
37%
https://static.wixstatic.com/media/11062b_79e4793290f44db59b5c826bb4c78d2b~mv2.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_79e4793290f44db59b5c826bb4c78d2b~mv2.png
1 KB
715 bytes
36%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
989 bytes
641 bytes
35%
https://static.wixstatic.com/media/12a3a9_96445b44c20b4c7c91ade26bbb138b33~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/12a3a9_96445b44c20b4c7c91ade26bbb138b33~mv2.png
695 bytes
554 bytes
20%
https://static.wixstatic.com/media/415852_80f9c77a47884e67b4905015f781a75a~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/415852_80f9c77a47884e67b4905015f781a75a~mv2.png
875 bytes
711 bytes
19%
https://static.wixstatic.com/media/11062b_c133cdde47c945eb86e5e93aab56210d~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/11062b_c133cdde47c945eb86e5e93aab56210d~mv2.jpg
754 bytes
623 bytes
17%
https://dev-reviews-mkp.nyc3.cdn.digitaloceanspaces.com/dev-mkp-google-reviews/google-reviews/Icons/actions/icon-actions-star-rate-off.svg
268 bytes
225 bytes
16%
https://dev-reviews-mkp.nyc3.cdn.digitaloceanspaces.com/dev-mkp-google-reviews/google-reviews/Icons/actions/icon-actions-star-rate-on.svg
268 bytes
225 bytes
16%
https://dev-reviews-mkp.nyc3.cdn.digitaloceanspaces.com/dev-mkp-google-reviews/google-reviews/Icons/LeadIconPack/icon-brand-google-box.svg
1 KB
994 bytes
15%