hatfieldmedia.com March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://hatfieldmedia-twill.imgix.net/11b3f1c6-31fd-4098-9b03-394e44f7295b/Hatfield-Media-Web-Banner-2026-V4-frameat0m0s.jpg?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C0%2C1920%2C1080&s=e6844454ab912acb268af91cc80820ba?width=2000
180 KB
19 KB
89%
https://hatfieldmedia-twill.imgix.net/da6bff84-c12b-4a3f-8f5c-5ee11bcb1fd9/avant-guarde-tutorial.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C4%2C1159%2C1545&w=600&s=b81bef90d3848c062866cc10bda8932a
39 KB
9 KB
77%
https://hatfieldmedia-twill.imgix.net/87b621bd-7b86-4f2d-89a6-3a009a25e38d/DSC03035.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=1393%2C0%2C5301%2C5304&w=1000&s=0a99d8090baaad00ab6646442b160ac0
98 KB
35 KB
64%
https://hatfieldmedia-twill.imgix.net/0d3eeda3-81c5-4f27-ab6b-82010b04ea0a/Passport-11.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C4000%2C2668&w=750&s=7cb92780e8d31a05c61781b306e8793e
23 KB
8 KB
63%
https://hatfieldmedia-twill.imgix.net/87b621bd-7b86-4f2d-89a6-3a009a25e38d/DSC01044.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=1020%2C0%2C4476%2C4473&w=1000&s=b63002ed58f92c0c3f1f995ce615f813
156 KB
59 KB
62%
https://hatfieldmedia-twill.imgix.net/2a88bf11-4d1f-4ff8-a4e1-50b509bceb1c/Final-FTLogo-LightBack.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=1146%2C0%2C5899%2C2185&w=300&s=9ffc20007918167bad8aafe451c36d5e
10 KB
4 KB
60%
https://hatfieldmedia-twill.imgix.net/1d7f2b6a-73a5-4667-8232-35fe28a02900/KyBloodCenter-SliderImage.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C0%2C2292%2C3056&w=600&s=26c2f3f2c9e8e92609bf6bc330c356f5
43 KB
17 KB
59%
https://hatfieldmedia-twill.imgix.net/87b621bd-7b86-4f2d-89a6-3a009a25e38d/FlatBoat_Comp2.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=665%2C0%2C1799%2C1798&w=1000&s=9459b8bc9f997790d8a6b8280ab17f54
151 KB
63 KB
58%
https://hatfieldmedia-twill.imgix.net/fa2560dc-576a-4f8b-be0d-bca8d79979b0/Slider-Image_RBAxEMMY-08.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C0%2C2292%2C3056&w=600&s=d6a5afc234fd1ce541cf6587432fdf94
68 KB
29 KB
58%
https://hatfieldmedia-twill.imgix.net/0e91e8ff-b14a-4a25-8a9e-b292f7ddf733/marketing.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C1920%2C1281&w=800&s=69b81fdc01f1c2603da5166e05d399e1
34 KB
14 KB
58%
https://hatfieldmedia-twill.imgix.net/ef393192-52a6-46ec-8a0a-b7f91d43daa5/blog_squares_3_RBA.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=521%2C0%2C3125%2C4166&w=600&s=5721410dfc86f8b740aca665b309b17e
46 KB
20 KB
58%
https://hatfieldmedia-twill.imgix.net/b783d67b-2984-431f-b586-0841b5cd4512/AboutUs.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C7360%2C4912&w=750&s=8e787b21461a7e3f3dd4e17a113eff84
59 KB
26 KB
56%
https://hatfieldmedia-twill.imgix.net/87b621bd-7b86-4f2d-89a6-3a009a25e38d/DSC04109.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=515%2C0%2C1800%2C1801&w=1000&s=b896a3d0bf2f59039db461227aa643e4
191 KB
84 KB
56%
https://hatfieldmedia-twill.imgix.net/4dfb97db-1c23-49fa-bd22-ffceb593f7c5/Mainphoto2.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C7952%2C5304&w=750&s=af6b1f1c01f170fd1bb719c5fb301d51
29 KB
13 KB
56%
https://hatfieldmedia-twill.imgix.net/5afc6ce9-f048-4c6d-b2de-75d0811f83da/DigitalMarekting.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C7952%2C5304&w=750&s=907daacafb5d4b0392bd2f30b66b1145
28 KB
12 KB
56%
https://hatfieldmedia-twill.imgix.net/9481192b-593c-4746-9462-c261b3d750fe/VideoProduction2.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C7952%2C4472&w=750&s=ebd446e8f6a172ac17bc79050669646a
39 KB
17 KB
56%
https://hatfieldmedia-twill.imgix.net/27f58a22-e0c0-4eaf-b20c-63213f7d8364/Slider-Image-Shaheens-06.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C0%2C2292%2C3056&w=600&s=57c760b9da6a0f4518efd03af98e69a8
45 KB
20 KB
56%
https://hatfieldmedia-twill.imgix.net/53aff14a-e781-4b92-8149-e22fe97d0ab1/rba-bad-decision-thumb.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=51%2C0%2C359%2C480&w=600&s=c510b9695fb5eaedf009d6e87f00800d
21 KB
10 KB
55%
https://hatfieldmedia-twill.imgix.net/071fee87-759d-423d-ab58-5d432e74ed41/SqaureBlogthumbnailimage.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=52%2C0%2C312%2C416&w=600&s=320fef0990a19c463932aa9c627d279e
46 KB
21 KB
55%
https://hatfieldmedia-twill.imgix.net/0e91e8ff-b14a-4a25-8a9e-b292f7ddf733/web-dev.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C1920%2C1281&w=750&s=e9034acdcfea141eb98dd0811fdc23d8
48 KB
22 KB
55%
https://hatfieldmedia-twill.imgix.net/5ae6feb3-554a-475b-9acf-93ee383ba589/CRG-Blog-Assets-04.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=3%2C0%2C2109%2C2812&w=600&s=6fa16d17313e61dd9f11e86e6143b666
57 KB
26 KB
54%
https://hatfieldmedia-twill.imgix.net/0e91e8ff-b14a-4a25-8a9e-b292f7ddf733/web-dev.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C1920%2C1281&w=800&s=9d0a4e9d15ec5d03634fd25af466e873
52 KB
24 KB
54%
https://hatfieldmedia-twill.imgix.net/79982f70-7f45-4c01-a1e1-1471180abef2/avant-garde-featured-post.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C0%2C863%2C1150&w=600&s=7ab9f036f892c35200321a12301cd64b
4 KB
2 KB
54%
https://hatfieldmedia-twill.imgix.net/2a88bf11-4d1f-4ff8-a4e1-50b509bceb1c/Class-Act-Color.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=160%2C13%2C614%2C227&w=300&s=ba6a0eb5cdf046a2bbee5840d42cea92
5 KB
2 KB
53%
https://hatfieldmedia-twill.imgix.net/2a88bf11-4d1f-4ff8-a4e1-50b509bceb1c/TaxSpeaker_Logo_Registered.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=424%2C0%2C945%2C350&w=300&s=4f79f26e0bc7c155cdd9345e6c681e57
6 KB
3 KB
53%
https://hatfieldmedia-twill.imgix.net/e6705f51-bc43-4ed6-8c91-c7fd67bf15f0/HM-PacMan-NoBlur.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C3840%2C2160&w=750&s=20d7080f8183b21d945b7a25011772e1
22 KB
10 KB
52%
https://hatfieldmedia-twill.imgix.net/b783d67b-2984-431f-b586-0841b5cd4512/ContactUs.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C3000%2C2400&w=750&s=e40270eb24ca1089c1a0a630e9283b5e
86 KB
43 KB
50%
https://hatfieldmedia-twill.imgix.net/2a88bf11-4d1f-4ff8-a4e1-50b509bceb1c/kygov-b535be9219c82bf2ee3232073f883a31-_1_-removebg-preview.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=83%2C45%2C621%2C230&w=300&s=371a0b24391dd5bd61be5d721a4c2c09
6 KB
3 KB
50%
https://hatfieldmedia-twill.imgix.net/33346776-8f04-46f1-911d-4f69b5011b4a/SluggerLogoHatfield.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=1%2C0%2C448%2C166&w=300&s=7c541f19be6e706f51e06c47079cde0c
8 KB
4 KB
48%
https://hatfieldmedia-twill.imgix.net/952e90bd-7774-44ab-b532-094fbdf80ddf/HatfieldMedia-HLogo.png?auto=compress%2Cformat&fit=crop&fm=jpg&max-h=288&max-w=288&q=80&rect=0%2C0%2C536%2C536&s=0658eb773265c98afc8b626bf2a55cee
9 KB
5 KB
48%
https://hatfieldmedia-twill.imgix.net/952e90bd-7774-44ab-b532-094fbdf80ddf/HatfieldMedia-HLogo.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C536%2C536&w=450&s=75f116406c306843ceac89c497898724
13 KB
7 KB
48%
https://hatfieldmedia-twill.imgix.net/2a88bf11-4d1f-4ff8-a4e1-50b509bceb1c/kymea-logo-original.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=1%2C6%2C899%2C333&w=300&s=444f87c12883a838e4142f324bcaa62f
4 KB
2 KB
42%
https://hatfieldmedia-twill.imgix.net/952e90bd-7774-44ab-b532-094fbdf80ddf/HatfieldMedia-HLogo.png?auto=compress%2Cformat&dpr=2&fit=min&fm=png&q=90&rect=0%2C0%2C536%2C536&w=1000&s=1ff457c28bbc9ae8cdfadad595c2aacd
12 KB
8 KB
38%
https://hatfieldmedia-twill.imgix.net/840e1250-ac51-4d67-ae08-53ba13024802/Partner-Certified-Wordmark-White.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C1000%2C320&w=100&s=2c470b4cf17c20e8f6572f871b7b4872
2 KB
1 KB
38%
https://hatfieldmedia-twill.imgix.net/952e90bd-7774-44ab-b532-094fbdf80ddf/HatfieldMedia-HLogo.png?auto=compress%2Cformat&fit=crop&fm=jpg&max-h=628&max-w=1200&q=80&rect=0%2C127%2C535%2C282&s=c14577174de038ea922d24b071f3d24d
7 KB
4 KB
32%
https://hatfieldmedia-twill.imgix.net/8bf7e44c-646b-4892-91d7-445db025dca0/Partner-RGB--02.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C91%2C87&w=100&s=a35cf0d50a8f7e3aa19b8d5577a2cad8
2 KB
1 KB
32%
https://hatfieldmedia-twill.imgix.net/fab6d75c-c149-486e-b269-c89d9dd85476/Group6423.svg?s=746e0abc5410e29a01f7b70d9e900f7b
16 KB
13 KB
20%
https://hatfieldmedia-twill.imgix.net/8ae0eff5-d796-498d-9fcf-fcd3a4b7c34c/check-circle.svg?s=dd6a008fe9434695b54994a8c99816e9
502 bytes
421 bytes
16%
https://hatfieldmedia-twill.imgix.net/851aac2b-2ef0-4e05-9ef3-e586fa86eccf/hatfield-twill-logo.svg?s=28dc4eee7fdf147fd2e4dd4069e9110c
10 KB
8 KB
15%
https://hatfieldmedia-twill.imgix.net/fab6d75c-c149-486e-b269-c89d9dd85476/Group6352.svg?s=0442d911fd0281faeaca27349333cd15
18 KB
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15%