hatfieldmedia.com March 14, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 60% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://hatfieldmedia-twill.imgix.net/11b3f1c6-31fd-4098-9b03-394e44f7295b/Hatfield-Media-Web-Banner-2026-V4-frameat0m0s.jpg?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C0%2C1920%2C1080&s=e6844454ab912acb268af91cc80820ba?width=2000
180 KB
19 KB
89%
https://hatfieldmedia-twill.imgix.net/da6bff84-c12b-4a3f-8f5c-5ee11bcb1fd9/avant-guarde-tutorial.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C4%2C1159%2C1545&w=600&s=b81bef90d3848c062866cc10bda8932a
39 KB
9 KB
77%
https://hatfieldmedia-twill.imgix.net/87b621bd-7b86-4f2d-89a6-3a009a25e38d/DSC03035.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=1393%2C0%2C5301%2C5304&w=1000&s=0a99d8090baaad00ab6646442b160ac0
98 KB
35 KB
64%
https://hatfieldmedia-twill.imgix.net/0d3eeda3-81c5-4f27-ab6b-82010b04ea0a/Passport-11.png?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C4000%2C2668&w=750&s=7cb92780e8d31a05c61781b306e8793e
23 KB
8 KB
63%
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156 KB
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62%
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10 KB
4 KB
60%
https://hatfieldmedia-twill.imgix.net/1d7f2b6a-73a5-4667-8232-35fe28a02900/KyBloodCenter-SliderImage.png?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C0%2C2292%2C3056&w=600&s=26c2f3f2c9e8e92609bf6bc330c356f5
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59%
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151 KB
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58%
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68 KB
29 KB
58%
https://hatfieldmedia-twill.imgix.net/0e91e8ff-b14a-4a25-8a9e-b292f7ddf733/marketing.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C1920%2C1281&w=800&s=69b81fdc01f1c2603da5166e05d399e1
34 KB
14 KB
58%
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46 KB
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58%
https://hatfieldmedia-twill.imgix.net/b783d67b-2984-431f-b586-0841b5cd4512/AboutUs.jpg?auto=compress%2Cformat&fit=min&fm=png&q=80&rect=0%2C0%2C7360%2C4912&w=750&s=8e787b21461a7e3f3dd4e17a113eff84
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56%
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29 KB
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56%
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