heyfarewell.com January 12, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/69556bd1860ee1acbe2c1413_Desktop%201440x900-p-500.jpg
20 KB
12 KB
41%
2 KB
1 KB
40%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/66b0205665a7d45541b7e1fe_marisa-hosick.avif
12 KB
7 KB
36%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/66c35240b5e3cfcb972f42fb_tim-winner-p-500.avif
7 KB
5 KB
23%
https://cdn.prod.website-files.com/6619979f1cecc2d0d3f27ab6/67454c596398e79b4ca3fac1_tim-winner.avif
14 KB
11 KB
20%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67775ed4978a64e0380c59f1_67454a862eca0f83b484cc0e_will-curry.avif
49 KB
39 KB
19%
https://cdn.prod.website-files.com/6619979f1cecc2d0d3f27ab6/67454af979cf45050a45eb4f_marisa-hosick.webp
20 KB
16 KB
19%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67775ed3a25534cbd516eb96_6748c7ee40bbce3b6bdb0536_matt-bassitt-nwhl.avif
3 KB
2 KB
19%
4 KB
3 KB
18%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67e632cfe7ba47623f3889c0_The%20Scotch%20May%2018%202024%20(3)-p-500.avif
83 KB
68 KB
18%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67e633970e4ad4ecedac1020_IMG_3723-p-500.avif
34 KB
28 KB
18%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/6955743fa4af241fa2441b22_laura-wolf.avif
4 KB
4 KB
17%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67e63635debe5bb054d1296a_IMG_6070-p-500.avif
63 KB
52 KB
17%
7 KB
5 KB
17%
6 KB
5 KB
17%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67775ed24a45a843d5697ce0_6748ca8843fd419fa70b9cb7_dan-wellisch.avif
27 KB
22 KB
17%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67e63204a173bf929fd7e0bd_Farewell%20Media%20Final%20Photos-2-p-500.avif
18 KB
15 KB
16%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/66b02083ef4634ba57ab2c8b_ben-kittell.avif
10 KB
8 KB
16%
8 KB
7 KB
16%
3 KB
2 KB
16%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67e63344448b06ab6a769d56_IMG_1151-p-500.avif
60 KB
50 KB
16%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67775ed23b13adb6ed8590f2_6747f3589425c65cf0588156_amy-jaber.avif
29 KB
24 KB
16%
27 KB
23 KB
16%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67e63735f382581015673b9b_Farewell%20Media%20Final%20Photos-10-p-500.avif
32 KB
27 KB
16%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67e636c869f3282b5410eb79_20230307_184136-p-500.avif
22 KB
19 KB
16%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/66330a79a573c05706e7cbbd_Webflow_logo_2023%201.svg
5 KB
4 KB
15%
https://cdn.prod.website-files.com/6619979f1cecc2d0d3f27ab6/67454adaf324267dc7c01ddb_will-curry-p-500.avif
34 KB
28 KB
15%
https://cdn.prod.website-files.com/6619979f1cecc2d0d3f27ab6/67d4fa7e2c6d305497ca1119_support-p-500.avif
13 KB
11 KB
15%
12 KB
10 KB
15%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67e6c51c5f2b293f2715f3d8_IMG_5084-p-500.avif
31 KB
26 KB
15%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67775ed47c08cfba7c4e73ce_66281d29c94cc1aa3f97e9bc_hha.svg
32 KB
27 KB
15%
10 KB
9 KB
15%
https://cdn.prod.website-files.com/66199938e51576f6ba925e73/67775ed3677395e154c3e6e7_66281cd898c9a123d5668626_tao.svg
5 KB
4 KB
15%
1,712 KB
1,455 KB
15%
647 bytes
550 bytes
15%