impactgroupmarketing.com April 3, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
25 KB
3 KB
89%
24 KB
3 KB
88%
22 KB
3 KB
88%
25 KB
3 KB
86%
31 KB
5 KB
85%
6 KB
1 KB
80%
15 KB
3 KB
77%
8 KB
2 KB
76%
https://impactgroupmarketing.com/Portals/0/IG_ImpactGroup_Horizontal-web.png?ver=2023-03-22-114032-307
12 KB
4 KB
68%
https://impactgroupmarketing.com/Portals/_default/skins/dng-theme/FileUploads/0/IG_ImpactGroup_Horizontal-web-fixed.png
6 KB
2 KB
67%
5 KB
2 KB
67%
37 KB
12 KB
67%
152 KB
51 KB
66%
5 KB
2 KB
66%
71 KB
25 KB
64%
43 KB
15 KB
64%
52 KB
21 KB
60%
29 KB
11 KB
60%
35 KB
14 KB
60%
5 KB
2 KB
55%
43 KB
20 KB
54%
6 KB
3 KB
51%
76 KB
40 KB
47%
2 KB
1 KB
40%