impactmedia.co.uk February 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
6 KB
964 bytes
84%
48 KB
14 KB
70%
3 KB
1 KB
58%
4 KB
2 KB
56%
3 KB
2 KB
50%
3 KB
2 KB
50%
2 KB
1 KB
49%
2 KB
1 KB
48%
https://cdn.impactmedia.co.uk/wp-content/uploads/2024/09/UK-eCommerce-Awards-Finalist-e1725371703744.png
5 KB
3 KB
47%
93 KB
50 KB
46%
3 KB
2 KB
45%
3 KB
2 KB
44%
2 KB
1 KB
43%
5 KB
3 KB
37%
2 KB
1 KB
36%
6 KB
4 KB
31%
3 KB
2 KB
25%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/greenline.svg
149 bytes
113 bytes
24%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/greenline-2.svg
149 bytes
113 bytes
24%
2 KB
2 KB
22%
909 bytes
752 bytes
17%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/testimonial-slider-bg.svg
1 KB
969 bytes
17%
11 KB
10 KB
16%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Impact-Hero%20Pattern-Mono-01.svg
151 KB
128 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Telephone%20Icon.svg
1 KB
1 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Burger%20Menu-black.svg
163 bytes
139 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Arrows/Green%20Right%20Arrow.svg
230 bytes
196 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Dotted%20Pattern%20Grey%2020.svg
166 bytes
141 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Green%20Dotted%20Circle.svg
678 bytes
576 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Dotted%20Pattern%20Grey%203%20dots.svg
409 bytes
348 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Dotted%20Pattern%20Green.svg
169 bytes
144 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Arrows/Back%20Arrow.svg
231 bytes
196 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/services-triangle.svg
6 KB
5 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/slider-dots-50x66.svg
2 KB
2 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/angle%20triangle-green.svg
235 bytes
200 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Angle%20Black%20Dotted%20Triangle.svg
5 KB
4 KB
15%
357 bytes
303 bytes
15%
2 KB
1 KB
15%
500 bytes
425 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Black%20Squiggle.svg
260 bytes
221 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/green%20triangle.svg
225 bytes
191 bytes
15%
257 bytes
218 bytes
15%
52 KB
44 KB
15%
451 bytes
383 bytes
15%
300 bytes
255 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Case%20Study%20Dotted%20Triangle%20Black.svg
665 bytes
565 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Case%20Study%20Dotted%20Circle%20Green%20Hover.svg
715 bytes
608 bytes
15%
342 bytes
291 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Green%20Dots%20Large.svg
185 bytes
157 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/ic-access-time-24px.svg
424 bytes
360 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Arrows/White%20Right%20Arrow.svg
227 bytes
193 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Dotted%20Pattern%20White.svg
166 bytes
141 bytes
15%
156 bytes
133 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Case%20Study%20Dotted%20Triangle%20Green.svg
713 bytes
606 bytes
15%