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impactmedia.co.uk
February 15, 2026

Your site's images could be 32% (138 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 32% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

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Original Size
Optimized Size
Savings
https://cdn.impactmedia.co.uk/wp-content/uploads/2021/10/DBHF-logo-greyscale-e1740158549839.png
6 KB
964 bytes
84%
https://cdn.impactmedia.co.uk/wp-content/uploads/2020/04/Image-1.png
48 KB
14 KB
70%
https://cdn.impactmedia.co.uk/wp-content/uploads/2025/06/Platinum-Partner-BW-e1750345674477.png
3 KB
1 KB
58%
https://cdn.impactmedia.co.uk/wp-content/uploads/2024/11/MBH_logo_upscaled.jpg
4 KB
2 KB
56%
https://cdn.impactmedia.co.uk/wp-content/uploads/2024/02/Google-Star-Reviews.png
3 KB
2 KB
50%
https://cdn.impactmedia.co.uk/wp-content/uploads/2024/03/tada-logo-black-e1740157924209.png
3 KB
2 KB
50%
https://cdn.impactmedia.co.uk/wp-content/uploads/2024/06/the-pie-logo-grey-e1740157950691.jpg
2 KB
1 KB
49%
https://cdn.impactmedia.co.uk/wp-content/uploads/2024/08/clutch-logo-greyscale-e1722958288435.jpg
2 KB
1 KB
48%
https://cdn.impactmedia.co.uk/wp-content/uploads/2024/09/UK-eCommerce-Awards-Finalist-e1725371703744.png
5 KB
3 KB
47%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/css/ajax-loader.gif
93 KB
50 KB
46%
https://cdn.impactmedia.co.uk/wp-content/uploads/2024/08/reviews.io-greyscale-e1722945603427.png
3 KB
2 KB
45%
https://cdn.impactmedia.co.uk/wp-content/uploads/2025/06/Asset-2.png
3 KB
2 KB
44%
https://cdn.impactmedia.co.uk/wp-content/uploads/2020/10/PHP-Errors-1.svg
2 KB
1 KB
43%
https://cdn.impactmedia.co.uk/wp-content/uploads/2020/11/User-FOcused.svg
5 KB
3 KB
37%
https://cdn.impactmedia.co.uk/wp-content/uploads/2023/08/sarah-le-gresley-67x60.png
2 KB
1 KB
36%
https://cdn.impactmedia.co.uk/wp-content/uploads/2024/03/fertility-family-logo--e1710517865481.png
6 KB
4 KB
31%
https://cdn.impactmedia.co.uk/wp-content/uploads/2020/04/Bitmap.png
3 KB
2 KB
25%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/greenline.svg
149 bytes
113 bytes
24%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/greenline-2.svg
149 bytes
113 bytes
24%
https://cdn.impactmedia.co.uk/wp-content/uploads/2020/04/iso_logo.png
2 KB
2 KB
22%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Mask-green.svg
909 bytes
752 bytes
17%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/testimonial-slider-bg.svg
1 KB
969 bytes
17%
https://cdn.impactmedia.co.uk/wp-content/uploads/2023/03/logo.svg
11 KB
10 KB
16%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Impact-Hero%20Pattern-Mono-01.svg
151 KB
128 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Telephone%20Icon.svg
1 KB
1 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Burger%20Menu-black.svg
163 bytes
139 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Arrows/Green%20Right%20Arrow.svg
230 bytes
196 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Dotted%20Pattern%20Grey%2020.svg
166 bytes
141 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Green%20Dotted%20Circle.svg
678 bytes
576 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Dotted%20Pattern%20Grey%203%20dots.svg
409 bytes
348 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Dotted%20Pattern%20Green.svg
169 bytes
144 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Arrows/Back%20Arrow.svg
231 bytes
196 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/services-triangle.svg
6 KB
5 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/slider-dots-50x66.svg
2 KB
2 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/angle%20triangle-green.svg
235 bytes
200 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Angle%20Black%20Dotted%20Triangle.svg
5 KB
4 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Green%20Circle.svg
357 bytes
303 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/wordpress-icon.svg
2 KB
1 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/list-check.svg
500 bytes
425 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Black%20Squiggle.svg
260 bytes
221 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/green%20triangle.svg
225 bytes
191 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/green-triangle.svg
257 bytes
218 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Wavey%20Circle.svg
52 KB
44 KB
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/quote.svg
451 bytes
383 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/zigzag-left.svg
300 bytes
255 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Case%20Study%20Dotted%20Triangle%20Black.svg
665 bytes
565 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Case%20Study%20Dotted%20Circle%20Green%20Hover.svg
715 bytes
608 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Black%20Circle.svg
342 bytes
291 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Green%20Dots%20Large.svg
185 bytes
157 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/ic-access-time-24px.svg
424 bytes
360 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Arrows/White%20Right%20Arrow.svg
227 bytes
193 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Patterns/Dotted%20Pattern%20White.svg
166 bytes
141 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/chev-right.svg
156 bytes
133 bytes
15%
https://www.impactmedia.co.uk/wp-content/themes/impactmedia-child/assets/images/Case%20Study%20Dotted%20Triangle%20Green.svg
713 bytes
606 bytes
15%

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