impactplus.com January 26, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
208 KB
7 KB
96%
208 KB
7 KB
96%
408 KB
29 KB
93%
249 KB
19 KB
92%
401 KB
34 KB
91%
https://145335.fs1.hubspotusercontent-na1.net/hubfs/145335/EC%20Live%20hero%20image%20email%20(1).png
434 KB
37 KB
91%
https://www.impactplus.com/hs-fs/hubfs/impact_site_2025_IM-UI/assets/images/why_choose_impact_pills.png?width=651&height=434&name=why_choose_impact_pills.png
195 KB
19 KB
90%
https://www.impactplus.com/hs-fs/hubfs/impact_site_2025_IM-UI/assets/images/impact_coaching_pills.png?width=566&height=731&name=impact_coaching_pills.png
323 KB
44 KB
86%
336 KB
59 KB
82%
https://www.impactplus.com/hubfs/IMPACT%20Production%20Website%20(2023)/Homepage/Assets/see-real-customer-stories-thumbnail-min.jpg
48 KB
24 KB
49%
30 KB
19 KB
38%
28 KB
19 KB
32%
https://www.impactplus.com/hubfs/Navigation%20(Tailwind)/Assets/navigation-global--close-symbol-black-01-1.svg
677 bytes
468 bytes
31%
https://145335.fs1.hubspotusercontent-na1.net/hub/145335/hubfs/impact_site_2025_IM-UI/assets/images/general/ecee_chatbot.jpg?width=108&height=108
2 KB
2 KB
30%
https://www.impactplus.com/hubfs/IMPACT%20Production%20Website%20(2023)/Homepage/Assets/Client%20Headshots/Isabelle-Braeutigam.jpg
5 KB
3 KB
29%
https://www.impactplus.com/hubfs/IMPACT%20Production%20Website%20(2023)/Homepage/Assets/Client%20Headshots/Jessica-Turner.jpg
5 KB
3 KB
29%
13 KB
9 KB
28%
https://www.impactplus.com/hs-fs/hubfs/IMPACT%20Production%20Website%20(2023)/Homepage/Assets/see-real-customer-stories-thumbnail-min.jpg?width=360&height=203
11 KB
8 KB
27%
https://145335.fs1.hubspotusercontent-na1.net/hubfs/145335/impact_site_2025_IM-UI/assets/logos/social/spotify-brand-logo.svg
975 bytes
711 bytes
27%
22 KB
16 KB
26%
https://www.impactplus.com/hubfs/Photography/Icons/Black%20Icons/arrow%20down%20icon%20-%20black.svg
1 KB
775 bytes
26%
https://www.impactplus.com/hubfs/Services%20(4-2023)/Assets/base/Navigation%20Icons/navigation%20arrow%20-%20facing%20right-01.svg
1 KB
1,000 bytes
23%
https://www.impactplus.com/hubfs/IMPACT%20Production%20Website%20(2023)/Assets/base/Navigation%20Icons/navigation%20arrow%20-%20facing%20right-01.svg
1 KB
1,000 bytes
23%
1 KB
1 KB
18%
1 KB
1 KB
17%
1 KB
1 KB
17%
206 bytes
173 bytes
16%
4 KB
3 KB
16%
444 bytes
374 bytes
16%
683 bytes
577 bytes
15%
815 bytes
690 bytes
15%
1 KB
1 KB
15%
1 KB
1 KB
15%
https://145335.fs1.hubspotusercontent-na1.net/hubfs/145335/impact_site_2025_IM-UI/assets/images/badges/hubspot-elite-badge-bw.svg
60 KB
51 KB
15%
https://145335.fs1.hubspotusercontent-na1.net/hubfs/145335/impact_site_2025_IM-UI/assets/images/badges/EOS-We-Run-On-Logo--bw-2.svg
25 KB
22 KB
15%
https://145335.fs1.hubspotusercontent-na1.net/hubfs/145335/IMPACT%20Production%20Website%20(2023)/Assets/Icon%20Library/social/facebook-logo.svg
396 bytes
337 bytes
15%
https://145335.fs1.hubspotusercontent-na1.net/hubfs/145335/impact_site_2025_IM-UI/assets/logos/social/linkedin-brands-solid.svg
655 bytes
557 bytes
15%
https://145335.fs1.hubspotusercontent-na1.net/hubfs/145335/IMPACT%20Production%20Website%20(2023)/Assets/Icon%20Library/social/instagram-logo.svg
1 KB
980 bytes
15%
https://145335.fs1.hubspotusercontent-na1.net/hubfs/145335/IMPACT%20Production%20Website%20(2023)/Assets/Icon%20Library/social/youtube-logo.svg
587 bytes
499 bytes
15%
https://145335.fs1.hubspotusercontent-na1.net/hubfs/145335/impact_site_2025_IM-UI/assets/logos/social/tiktok-brands-solid.svg
428 bytes
364 bytes
15%