impaktdigital.com January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
760 KB
45 KB
94%
182 KB
14 KB
92%
72 KB
7 KB
91%
91 KB
9 KB
90%
66 KB
7 KB
89%
126 KB
21 KB
83%
102 KB
19 KB
81%
87 KB
17 KB
81%
14 KB
3 KB
78%
65 KB
16 KB
76%
22 KB
6 KB
74%
3 KB
804 bytes
72%
25 KB
8 KB
66%
6 KB
2 KB
62%
18 KB
7 KB
61%
65 KB
26 KB
61%
16 KB
7 KB
60%
6 KB
3 KB
56%
https://www.impaktdigital.com/wp-content/uploads/2025/11/Why-Content-Marketing-Is-Important-for-B2B-The-Ultimate-Guide-400x400.jpg
32 KB
16 KB
51%
12 KB
6 KB
50%
124 KB
62 KB
50%
https://www.impaktdigital.com/wp-content/uploads/2026/01/What-Is-the-Digital-Marketing-Strategy-That-Tracks-Users-Across-the-Web-400x400.jpg
35 KB
18 KB
49%
39 KB
21 KB
46%
5 KB
3 KB
46%
8 KB
5 KB
43%
4 KB
2 KB
40%
45 KB
29 KB
35%
20 KB
16 KB
21%
https://www.impaktdigital.com/wp-content/uploads/2023/03/small_business_website_impaktdigital-500x724.webp
40 KB
33 KB
19%