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March 16, 2026

Your site's images could be 27% (234 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 27% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

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Original Size
Optimized Size
Savings
https://images.impression.co.uk/2026/02/ian-schneider-PAykYb-8Er8-unsplash.jpg?auto=compress%2Cformat?q=90&fm=webp&w=937&fit=clip
28 KB
8 KB
71%
https://images.impression.co.uk/2025/08/creatvise-zWFfkV8DS3g-unsplash.jpg?auto=compress%2Cformat?q=90&fm=webp&w=453&fit=clip
9 KB
3 KB
66%
https://images.impression.co.uk/2024/09/Norse-Incrementality2.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
6 KB
3 KB
56%
https://images.impression.co.uk/2021/03/Marmalade.jpg?auto=compress%2Cformat&fit=crop&w=50&h=50&q=65&format=webp?w=50&h=50
1 KB
578 bytes
55%
https://images.impression.co.uk/2025/08/Tensar-GEO.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
12 KB
6 KB
53%
https://images.impression.co.uk/2021/04/CRUK.jpg?auto=compress%2Cformat&fit=crop&w=50&h=50&q=65&format=webp?w=50&h=50
2 KB
734 bytes
53%
https://images.impression.co.uk/2021/03/Topps-Tiles-1.png?auto=compress%2Cformat&fit=crop&w=50&h=50&q=65&format=webp?w=50&h=50
2 KB
966 bytes
52%
https://images.impression.co.uk/2022/06/reuben-polly-2-scaled.jpg?auto=compress%2Cformat&fit=crop&rect=0%2C946%2C3500%2C1153&q=65&format=webp?w=510&h=168&q=65
18 KB
9 KB
51%
https://images.impression.co.uk/2021/07/Y3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
26 KB
13 KB
51%
https://images.impression.co.uk/2021/11/Impression-Icon.jpg?auto=compress&fm=jpg&bg=CFE6F9?q=90&fm=webp&w=85&fit=clip
1 KB
621 bytes
50%
https://images.impression.co.uk/2022/05/awards-2-scaled.jpg?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=540&h=253&q=65
16 KB
8 KB
49%
https://images.impression.co.uk/2022/12/aaron-tom-mike-scaled.jpg?auto=compress%2Cformat&fit=crop&rect=132%2C527%2C3213%2C1058&q=65&format=webp?w=510&h=168&q=65
15 KB
8 KB
48%
https://images.impression.co.uk/2024/12/Gazeboshop-Strategy.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
9 KB
5 KB
45%
https://images.impression.co.uk/2022/07/Clarins.jpg?auto=compress%2Cformat&fit=crop&w=50&h=50&q=65&format=webp?w=50&h=50
594 bytes
333 bytes
44%
https://images.impression.co.uk/2024/09/CoEbmbfm-Norse-Caribbean.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
14 KB
8 KB
43%
https://www.impressiondigital.com/icon.png
16 KB
10 KB
42%
https://images.impression.co.uk/2025/06/Wizz-Air-Demand-Generation.png?auto=compress%2Cformat&fit=crop&q=65&format=webp?w=464&h=277&q=65
9 KB
6 KB
42%
https://images.impression.co.uk/2026/02/jack-cohen-7m-Dt6NwCnI-unsplash.jpg?auto=compress%2Cformat?q=90&fm=webp&w=453&fit=clip
11 KB
7 KB
38%
https://images.impression.co.uk/2024/09/Impression-2023-054-edit.jpg?auto=compress%2Cformat&fit=crop&h=640&rect=186%2C0%2C1335%2C1335&w=640?q=90&fm=webp
17 KB
12 KB
34%
https://images.impression.co.uk/2026/01/Impression-2023-120-edit.jpg?auto=compress%2Cformat&fit=crop&h=640&rect=595%2C0%2C1335%2C1335&w=640?q=90&fm=webp
20 KB
14 KB
31%
https://images.impression.co.uk/2026/02/chris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat?q=90&fm=webp&w=453&fit=clip
18 KB
12 KB
31%
https://images.impression.co.uk//2021/06/Data-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
1 KB
924 bytes
31%
https://images.impression.co.uk//2021/06/CRO-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
2 KB
1 KB
31%
https://images.impression.co.uk//2021/03/Strategy-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
3 KB
2 KB
30%
https://images.impression.co.uk/2023/08/Zoe-Le-NEW.png?auto=compress&fm=jpg&bg=CFE6F9?q=90&fm=webp&w=85&fit=clip
2 KB
2 KB
30%
https://images.impression.co.uk//2021/03/PR-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
2 KB
2 KB
30%
https://images.impression.co.uk/2024/04/Impression-2023-065-edit.jpg?auto=compress%2Cformat&fit=crop&h=640&rect=67%2C0%2C1709%2C1709&w=640?q=90&fm=webp
46 KB
33 KB
28%
https://images.impression.co.uk//2021/03/Paid-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
3 KB
2 KB
28%
https://images.impression.co.uk//2021/03/SEO-Icon.svg?w=200&h=200&q=65&format=webp?w=200&h=200
2 KB
1 KB
27%
https://images.impression.co.uk/2026/01/jrx6e9j9-DHL.svg?w=200&h=87&q=65&format=webp?w=200&h=87
3 KB
2 KB
26%
https://images.impression.co.uk/2026/01/SbzGtr5b-Castore.svg?w=200&h=87&q=65&format=webp?w=200&h=87
31 KB
24 KB
23%
https://images.impression.co.uk/2026/01/CHFxATCS-Milwaukee.svg?w=200&h=87&q=65&format=webp?w=200&h=87
6 KB
5 KB
23%
https://images.impression.co.uk/2026/01/L4fOq4Xl-Nespresso.svg?w=200&h=87&q=65&format=webp?w=200&h=87
10 KB
8 KB
22%
https://www.impressiondigital.com/flags/en-gb.svg
1 KB
943 bytes
21%
https://images.impression.co.uk/2023/12/Tensar.svg?w=200&h=49&q=65&format=webp?w=200&h=49
7 KB
5 KB
20%
https://images.impression.co.uk/2021/09/fb2GghdN-Clarins-Logo.svg?w=200&h=200&q=65&format=webp?w=200&h=200
18 KB
14 KB
19%
https://images.impression.co.uk/2026/01/gx6m8sAb-DARK_GDEA_Paid-Media-Agency-2025.svg?w=130&h=108.55&q=65&format=webp?w=130&h=108.55
44 KB
36 KB
19%
https://images.impression.co.uk/2026/01/mc28zWuf-DARK_GAA_Independant-Agency-2025.svg?w=130&h=108.55&q=65&format=webp?w=130&h=108.55
45 KB
36 KB
19%
https://images.impression.co.uk/2026/01/XLQL6Gcq-DARK_GSA_Best-Global-Large-PPC-Agency-2025.svg?w=130&h=108.55&q=65&format=webp?w=130&h=108.55
54 KB
44 KB
19%
https://images.impression.co.uk/2024/12/Gazeboshop-Logo.svg?w=200&h=63&q=65&format=webp?w=200&h=63
13 KB
11 KB
18%
https://www.impressiondigital.com/flags/us.svg
2 KB
2 KB
18%
https://images.impression.co.uk/2023/01/1tgSlx1D-b-corp_Home.svg?w=130&h=108.55&q=65&format=webp?w=130&h=108.55
23 KB
19 KB
18%
https://images.impression.co.uk/2024/12/Wizz.svg?w=200&h=92&q=65&format=webp?w=200&h=92
7 KB
5 KB
17%
https://images.impression.co.uk/2026/01/8IcEUzx7-Nintendo.svg?w=200&h=87&q=65&format=webp?w=200&h=87
10 KB
9 KB
17%
https://images.impression.co.uk/2026/01/apijfen3-Augustinus-Bader.svg?w=200&h=87&q=65&format=webp?w=200&h=87
43 KB
35 KB
17%
https://images.impression.co.uk/2022/10/9QQpfZhN-Norse.svg?w=200&h=88&q=65&format=webp?w=200&h=88
13 KB
11 KB
17%
https://images.impression.co.uk/2026/01/agUM5E0e-Unilever.svg?w=200&h=87&q=65&format=webp?w=200&h=87
64 KB
53 KB
17%
https://images.impression.co.uk/2021/07/Queensmith.svg?w=200&h=111&q=65&format=webp?w=200&h=111
48 KB
40 KB
17%
https://images.impression.co.uk/2023/10/Norse-Blue.svg?w=200&h=60&q=65&format=webp?w=200&h=60
13 KB
10 KB
16%
https://images.impression.co.uk/2022/01/QtboHwEL-Meta.svg?w=200&h=200&q=65&format=webp?w=200&h=200
21 KB
18 KB
16%
https://images.impression.co.uk/2026/01/2W6TUMRX-Stella-McCartney.svg?w=200&h=87&q=65&format=webp?w=200&h=87
55 KB
47 KB
15%
https://cdn-cookieyes.com/assets/images/poweredbtcky.svg
4 KB
3 KB
15%
https://cdn-cookieyes.com/assets/images/revisit.svg
2 KB
2 KB
15%
https://cdn-cookieyes.com/assets/images/close.svg
1 KB
1 KB
15%

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