infinitymkt.com January 5, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://infinitymkt.com/wp-content/uploads/2025/11/1ba6c43c9b6301ba9e0ff824dfb420e9a78a22ed-scaled.webp
201 KB
55 KB
73%
1 KB
723 bytes
46%
925 bytes
683 bytes
26%
7 KB
6 KB
25%
2 KB
2 KB
23%
484 bytes
371 bytes
23%
501 bytes
386 bytes
23%
255 bytes
197 bytes
23%
522 bytes
404 bytes
23%
542 bytes
421 bytes
22%
https://infinitymkt.com/wp-content/uploads/2025/12/01_The-5-Levers-That-Drive-Higher-Conversion-Rates-768x366.webp
22 KB
17 KB
21%
665 bytes
542 bytes
18%
7 KB
5 KB
18%
963 bytes
787 bytes
18%
https://infinitymkt.com/wp-content/uploads/2025/11/01_How-to-Win-in-the-Age-of-AI-Powered-Search-Zero-Click-Results-with-CRO-768x366.webp
9 KB
8 KB
18%
1 KB
997 bytes
17%
1 KB
1 KB
17%
247 bytes
207 bytes
16%
3 KB
3 KB
16%
411 bytes
346 bytes
16%
639 bytes
541 bytes
15%
2 KB
2 KB
15%
11 KB
10 KB
15%
9 KB
7 KB
15%
4 KB
3 KB
15%
5 KB
4 KB
15%