innovationsimple.com February 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
17 KB
6 KB
65%
5 KB
2 KB
54%
24 KB
12 KB
47%
2 KB
1 KB
42%
2 KB
1 KB
42%
123 KB
72 KB
41%
3 KB
2 KB
40%
https://innovationsimple.com/wp-content/themes/insimple/images/layout/homepage-logos/marketing-equation.png
2 KB
1 KB
37%
https://innovationsimple.com/wp-content/themes/insimple/images/layout/homepage-logos/responsive-support.png
2 KB
1 KB
33%
2 KB
1 KB
31%
1 KB
893 bytes
31%
3 KB
2 KB
23%