inpowermarketing.com January 12, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
56 KB
4 KB
93%
https://inpowermarketing.com/wp-content/uploads/2017/07/evolution-of-social-media-featured-image-480x240.png
176 KB
13 KB
92%
30 KB
3 KB
90%
39 KB
6 KB
85%
31 KB
10 KB
67%
19 KB
6 KB
66%
41 KB
14 KB
66%
10 KB
3 KB
66%
4 KB
1 KB
66%
4 KB
2 KB
64%
5 KB
2 KB
62%
6 KB
3 KB
60%
8 KB
3 KB
59%
7 KB
3 KB
59%
5 KB
2 KB
58%
6 KB
3 KB
53%
6 KB
3 KB
47%
2 KB
1 KB
40%
68 bytes
53 bytes
22%