johnpottermedia.com December 14, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
3 KB
2 KB
30%
2 KB
2 KB
29%
25 KB
18 KB
29%
24 KB
17 KB
28%
2 KB
1 KB
27%
6 KB
5 KB
22%
https://johnpottermedia.com/wp-content/uploads/2025/12/Grow-Your-Business-with-Digital-Marketing-600x400.webp
20 KB
16 KB
21%
2 KB
1 KB
19%
2 KB
1 KB
18%
1 KB
979 bytes
18%
2 KB
1 KB
17%
1 KB
1 KB
16%
2 KB
1 KB
15%