kellyandcall.com April 16, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 55% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
Start Your Free Trial
✓ 14-day free trial ✓ Free setup consultation ✓ Immediate, noticeable results
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/3b01e1_a37ab006eb244bab866520093d74cdb1~mv2.png/v1/fit/w_960,h_681,q_90,enc_avif,quality_auto/3b01e1_a37ab006eb244bab866520093d74cdb1~mv2.png
19 KB
7 KB
64%
https://static.wixstatic.com/media/3b01e1_58c207d5acca44dcbd70b84a260a5704~mv2.jpg/v1/fit/w_480,h_463,q_90,enc_avif,quality_auto/3b01e1_58c207d5acca44dcbd70b84a260a5704~mv2.jpg
35 KB
13 KB
64%
https://static.wixstatic.com/media/143f4e_3dbfd39ef10a4e98919ef86a781df02e~mv2.jpeg/v1/fit/w_225,h_225,q_90,enc_avif,quality_auto/143f4e_3dbfd39ef10a4e98919ef86a781df02e~mv2.jpeg
3 KB
1 KB
61%
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75 KB
30 KB
61%
https://static.wixstatic.com/media/143f4e_89b0c012a6c64dfaa684c49eb4b4714a~mv2.jpg/v1/fill/w_100,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/143f4e_89b0c012a6c64dfaa684c49eb4b4714a~mv2.jpg
825 bytes
328 bytes
60%
https://static.wixstatic.com/media/143f4e_552ee284e19d4019861270e2f0755d72~mv2.png/v1/fit/w_225,h_225,q_90,enc_avif,quality_auto/143f4e_552ee284e19d4019861270e2f0755d72~mv2.png
7 KB
3 KB
58%
https://static.wixstatic.com/media/3b01e1_7c821f2ac07a4294a91b85d6409b2e64~mv2.avif/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/3b01e1_7c821f2ac07a4294a91b85d6409b2e64~mv2.avif
3 KB
1 KB
56%
https://static.wixstatic.com/media/143f4e_3dbfd39ef10a4e98919ef86a781df02e~mv2.jpeg/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/143f4e_3dbfd39ef10a4e98919ef86a781df02e~mv2.jpeg
2 KB
920 bytes
55%
https://static.wixstatic.com/media/3b01e1_06b8090d3e294afcb076ad0fc5c2de42~mv2.jpg/v1/fit/w_960,h_927,q_90,enc_avif,quality_auto/3b01e1_06b8090d3e294afcb076ad0fc5c2de42~mv2.jpg
152 KB
70 KB
54%
https://static.wixstatic.com/media/3b01e1_a37ab006eb244bab866520093d74cdb1~mv2.png/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/3b01e1_a37ab006eb244bab866520093d74cdb1~mv2.png
2 KB
1 KB
53%
https://static.wixstatic.com/media/3b01e1_48e9b6950b6d4ee1bf79587d14d2fa0d~mv2.jpg/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/3b01e1_48e9b6950b6d4ee1bf79587d14d2fa0d~mv2.jpg
4 KB
2 KB
52%
https://static.wixstatic.com/media/3b01e1_21ff5379281740f3a1c82672a4b5b3b4~mv2.webp/v1/fit/w_480,h_463,q_90,enc_avif,quality_auto/3b01e1_21ff5379281740f3a1c82672a4b5b3b4~mv2.webp
77 KB
37 KB
52%
https://static.wixstatic.com/media/3b01e1_f5e0111cc17a420889679d1c690665c4~mv2.webp/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/3b01e1_f5e0111cc17a420889679d1c690665c4~mv2.webp
6 KB
3 KB
52%
https://static.wixstatic.com/media/3b01e1_27a6f7f498e94a79b41caa6ecd4ab2e1~mv2.webp/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/3b01e1_27a6f7f498e94a79b41caa6ecd4ab2e1~mv2.webp
4 KB
2 KB
51%
https://static.wixstatic.com/media/143f4e_552ee284e19d4019861270e2f0755d72~mv2.png/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/143f4e_552ee284e19d4019861270e2f0755d72~mv2.png
4 KB
2 KB
50%
https://static.wixstatic.com/media/3b01e1_e42110e03bfa4e5f9552cf8ff2bdf485~mv2.png/v1/fill/w_110,h_109,q_90,enc_avif,quality_auto/3b01e1_e42110e03bfa4e5f9552cf8ff2bdf485~mv2.png
6 KB
3 KB
50%
https://static.wixstatic.com/media/3b01e1_655bc10324bb48edb687a0e1baa86880~mv2.jpg/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/3b01e1_655bc10324bb48edb687a0e1baa86880~mv2.jpg
4 KB
2 KB
49%
https://static.wixstatic.com/media/3b01e1_e537b647e7534131b47965702d86e907~mv2.png/v1/fill/w_110,h_84,q_90,enc_avif,quality_auto/3b01e1_e537b647e7534131b47965702d86e907~mv2.png
2 KB
1 KB
48%
https://static.wixstatic.com/media/3b01e1_0c77abc53ef04ab4a3cc7821a637e486~mv2.avif/v1/fill/w_110,h_141,q_90,enc_avif,quality_auto/3b01e1_0c77abc53ef04ab4a3cc7821a637e486~mv2.avif
5 KB
3 KB
48%
https://static.wixstatic.com/media/3b01e1_6000d008a7cc409bb01508d7296adbf3~mv2.png/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/3b01e1_6000d008a7cc409bb01508d7296adbf3~mv2.png
8 KB
4 KB
46%
https://static.wixstatic.com/media/143f4e_d1d474572101400eb3cc8152356cead8~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Untitled_3_6_1.jpg
2 KB
1 KB
46%
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6 KB
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44%
https://static.wixstatic.com/media/3b01e1_7bb8cb64b5034e74b926f247ba481d95~mv2.webp/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/3b01e1_7bb8cb64b5034e74b926f247ba481d95~mv2.webp
6 KB
3 KB
43%
https://static.wixstatic.com/media/3b01e1_22622aa43c9445fc9f87fede41c9ea97~mv2.webp/v1/fill/w_100,h_85,q_90,enc_avif,quality_auto/3b01e1_22622aa43c9445fc9f87fede41c9ea97~mv2.webp
6 KB
3 KB
41%
https://static.wixstatic.com/media/143f4e_7ff83ff55eca436aa6d9bad9eca4fdfc~mv2.png/v1/fill/w_200,h_73,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/logotype_FINAL_15%25.png
8 KB
5 KB
40%
https://static.wixstatic.com/media/3b01e1_2ad4ca5b65e54908a2077b02bcfb74d1~mv2.webp/v1/fill/w_110,h_146,q_90,enc_avif,quality_auto/3b01e1_2ad4ca5b65e54908a2077b02bcfb74d1~mv2.webp
3 KB
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39%
https://static.wixstatic.com/media/143f4e_7ff83ff55eca436aa6d9bad9eca4fdfc~mv2.png/v1/fill/w_49,h_18,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/logotype_FINAL_15%25.png
729 bytes
452 bytes
38%
https://static.wixstatic.com/media/3b01e1_a8716ce231164bfe8965002222a926de~mv2.webp/v1/fit/w_480,h_480,q_30,blur_30,enc_avif,quality_auto/3b01e1_a8716ce231164bfe8965002222a926de~mv2.webp
1 KB
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16%
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950 bytes
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15%
