kipandkingmarketing.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
293 KB
10 KB
96%
386 KB
28 KB
93%
437 KB
41 KB
91%
354 KB
33 KB
91%
https://kipandkingmarketing.com/wp-content/uploads/2025/04/yTXSxMEtTv4bczJUukBU-ChMkDnqAAbYmQ-1024x683.jpg
390 KB
37 KB
90%
410 KB
49 KB
88%
392 KB
60 KB
85%
170 KB
27 KB
84%
565 KB
93 KB
83%
https://kipandkingmarketing.com/wp-content/uploads/2019/10/kip-and-king-marketing-agency-lafayette-la-icon.png
48 KB
12 KB
75%
27 KB
13 KB
52%
https://kipandkingmarketing.com/wp-content/uploads/2019/10/kip-and-king-marketing-agency-lafayette-la-3.jpg
15 KB
10 KB
33%
https://kipandkingmarketing.com/wp-content/uploads/2019/10/kip-and-king-marketing-agency-lafayette-la-2.jpg
15 KB
12 KB
21%