kmarketingco.com December 8, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/057891_2787d26c36b64b8eb3de8a0f9ae2c15af000.jpg/v1/fill/w_100,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/057891_2787d26c36b64b8eb3de8a0f9ae2c15af000.jpg
572 bytes
94 bytes
84%
https://static.wixstatic.com/media/488db5_11396be10da74224a345f37181a07a31~mv2.jpg/v1/fill/w_43,h_49,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/LONG%E2%80%99S%20PARK.jpg
871 bytes
335 bytes
61%
https://static.wixstatic.com/media/488db5_98c7f52e1d804a22bb5821f2520b4f15~mv2.jpg/v1/fill/w_43,h_49,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/16.jpg
830 bytes
320 bytes
61%
https://static.wixstatic.com/media/488db5_81676437b7f44676a82a3ac71dfc4e9b~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Photography.jpg
22 KB
9 KB
60%
https://static.wixstatic.com/media/488db5_24e45d21e5bc4e47be17c48141ae196b~mv2.jpg/v1/fill/w_43,h_49,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11.jpg
956 bytes
388 bytes
59%
https://static.wixstatic.com/media/488db5_9d5db0d3f02e4879b9cc16376184f73c~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Video%20Creation.jpg
20 KB
8 KB
59%
https://static.wixstatic.com/media/488db5_55ae2ec7179a4d2f960da77415f881ce~mv2.jpg/v1/fill/w_43,h_49,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/10.jpg
890 bytes
367 bytes
59%
https://static.wixstatic.com/media/488db5_10607deac56a48d6988099ae4ef1cfe0~mv2.jpg/v1/fill/w_100,h_45,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/488db5_10607deac56a48d6988099ae4ef1cfe0~mv2.jpg
872 bytes
366 bytes
58%
https://static.wixstatic.com/media/488db5_ba288fd73a4146b090f719e11a747818~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Email%20Marketing.jpg
17 KB
8 KB
56%
https://static.wixstatic.com/media/488db5_90e492bd673246738c27ae31614ef225f000.jpg/v1/fill/w_387,h_216,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/488db5_90e492bd673246738c27ae31614ef225f000.jpg
8 KB
3 KB
56%
https://static.wixstatic.com/media/488db5_b0048b88bde94f97ada7e6677d2f9f62~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Logo.jpg
19 KB
8 KB
56%
https://static.wixstatic.com/media/488db5_94a6e18c1c104c68885f6970fd87eb3e~mv2.jpg/v1/fill/w_750,h_380,fp_0.50_0.57,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled%20design.jpg
29 KB
13 KB
56%
https://static.wixstatic.com/media/488db5_7a77908dd208464e87331961852ff836~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Branding.jpg
30 KB
13 KB
56%
https://static.wixstatic.com/media/488db5_051d5e8aad964d7981ffc63e5aa0ad49~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Print%20Marketing.jpg
32 KB
14 KB
56%
2 KB
668 bytes
56%
https://static.wixstatic.com/media/488db5_8b2873c8e5424722bf486969f7a3109e~mv2.jpg/v1/fill/w_147,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Headshot%20Day!.jpg
1 KB
444 bytes
56%
https://static.wixstatic.com/media/488db5_93bdb285133948a496ad533d307af9da~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Billable%20Hours.jpg
22 KB
10 KB
55%
https://static.wixstatic.com/media/488db5_bfe4110c531f484bb4d5e13f195c94d6~mv2.jpg/v1/fill/w_750,h_380,fp_0.50_0.23,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Z62_1335_JPG.jpg
34 KB
15 KB
55%
https://static.wixstatic.com/media/488db5_8b2873c8e5424722bf486969f7a3109e~mv2.jpg/v1/fill/w_280,h_429,fp_0.33_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Headshot%20Day!.jpg
13 KB
6 KB
54%
https://static.wixstatic.com/media/488db5_6c001613dba24c96af61e5a3e4ca3e81~mv2.jpg/v1/fill/w_43,h_49,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/9.jpg
936 bytes
428 bytes
54%
https://static.wixstatic.com/media/488db5_98c7f52e1d804a22bb5821f2520b4f15~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/16.jpg
880 bytes
405 bytes
54%
https://static.wixstatic.com/media/488db5_f9dc796fa26d4f9aaf714161c5ed436a~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Website%20Management.jpg
26 KB
12 KB
54%
https://static.wixstatic.com/media/057891_11051e91e504476bbabc40b6233ea1f3~mv2.png/v1/fill/w_293,h_326,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/KMC%20Website%20Background%20Video%20(1)_edited.png
13 KB
6 KB
54%
https://static.wixstatic.com/media/488db5_4d6de5a0f2b6450f9011387ddf457aaf~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Graphic%20Design.jpg
29 KB
13 KB
54%
https://static.wixstatic.com/media/488db5_0fe1e2de7a3849528a354b1e019179fd~mv2.jpg/v1/fill/w_750,h_380,al_c,lg_1,q_80,enc_avif,quality_auto/K%20Marketing%20Co%20website%20Medium%20(4).jpg
24 KB
11 KB
54%
https://static.wixstatic.com/media/488db5_5b5b8decf6a148b9bb61c618525f3a52~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,enc_avif,quality_auto/Marketing%20Management.jpg
29 KB
13 KB
53%
https://static.wixstatic.com/media/488db5_11396be10da74224a345f37181a07a31~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/LONG%E2%80%99S%20PARK.jpg
1 KB
483 bytes
53%
https://static.wixstatic.com/media/488db5_2ca347bab84346be85d83828695437e1~mv2.jpg/v1/fill/w_43,h_49,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/15.jpg
1 KB
575 bytes
53%
https://static.wixstatic.com/media/488db5_5c0947c9dce44bbe91bfd2cc7dab6d27~mv2.jpg/v1/fill/w_43,h_49,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/17.jpg
1 KB
481 bytes
52%
https://static.wixstatic.com/media/2fa81c_b12ab4a552744ea49f3f6a945b12fe15~mv2.jpg/v1/fill/w_750,h_380,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/102.jpg
24 KB
11 KB
52%
https://static.wixstatic.com/media/488db5_6c001613dba24c96af61e5a3e4ca3e81~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/9.jpg
1 KB
527 bytes
51%
https://static.wixstatic.com/media/488db5_24e45d21e5bc4e47be17c48141ae196b~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11.jpg
990 bytes
481 bytes
51%
https://static.wixstatic.com/media/488db5_dea952e177b84c5a86ef27acb3f08467~mv2.jpg/v1/fill/w_430,h_262,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/KMC_Office_Updates-11.jpg
13 KB
6 KB
51%
https://static.wixstatic.com/media/057891_7b0753c3aa0a4338801928e851030dcf~mv2.png/v1/fill/w_246,h_214,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/KMC%20Website%20Background%20Video_edited.png
10 KB
5 KB
51%
https://static.wixstatic.com/media/057891_2787d26c36b64b8eb3de8a0f9ae2c15af000.jpg/v1/fill/w_430,h_484,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/057891_2787d26c36b64b8eb3de8a0f9ae2c15af000.jpg
1 KB
504 bytes
51%
https://static.wixstatic.com/media/488db5_4406d31ac8524b2692f17417e21d700e~mv2.jpg/v1/fill/w_43,h_49,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/12.jpg
1 KB
542 bytes
50%
2 KB
887 bytes
50%
https://static.wixstatic.com/media/488db5_6f8296462e9c46d489d5bd8e11da4ced~mv2.jpg/v1/fill/w_60,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/488db5_6f8296462e9c46d489d5bd8e11da4ced~mv2.jpg
1 KB
546 bytes
50%
https://static.wixstatic.com/media/488db5_55ae2ec7179a4d2f960da77415f881ce~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/10.jpg
1 KB
517 bytes
49%
https://static.wixstatic.com/media/488db5_6f8296462e9c46d489d5bd8e11da4ced~mv2.jpg/v1/fill/w_430,h_345,fp_0.85_0.44,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/488db5_6f8296462e9c46d489d5bd8e11da4ced~mv2.jpg
40 KB
21 KB
48%
https://static.wixstatic.com/media/057891_5ef3e1b10946424498e5e3371bd8cace~mv2.png/v1/fill/w_136,h_91,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/K%20Marketing%20Co%20Logo_Formal%20(2).png
5 KB
2 KB
48%
https://static.wixstatic.com/media/488db5_fe88ddc5ec4d47d18325a25cccb08e11f000.jpg/v1/fill/w_120,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/488db5_fe88ddc5ec4d47d18325a25cccb08e11f000.jpg
1 KB
541 bytes
48%
https://static.wixstatic.com/media/488db5_46181872f9ac4fcba0efccf27c5fa4e5~mv2.jpg/v1/fill/w_43,h_49,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/13.jpg
1 KB
639 bytes
46%
https://static.wixstatic.com/media/488db5_5c0947c9dce44bbe91bfd2cc7dab6d27~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/17.jpg
1 KB
656 bytes
45%
https://static.wixstatic.com/media/488db5_2ca347bab84346be85d83828695437e1~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/15.jpg
1 KB
719 bytes
45%
https://static.wixstatic.com/media/488db5_dea952e177b84c5a86ef27acb3f08467~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/KMC_Office_Updates-11.jpg
2 KB
954 bytes
44%
https://static.wixstatic.com/media/488db5_90e492bd673246738c27ae31614ef225f000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/488db5_90e492bd673246738c27ae31614ef225f000.jpg
1 KB
721 bytes
44%
https://static.wixstatic.com/media/488db5_2ba1e324551043bcb7f9608538ed4c28~mv2.jpg/v1/fill/w_135,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/488db5_2ba1e324551043bcb7f9608538ed4c28~mv2.jpg
2 KB
1 KB
44%
https://static.wixstatic.com/media/488db5_46181872f9ac4fcba0efccf27c5fa4e5~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/13.jpg
1 KB
773 bytes
43%
https://static.wixstatic.com/media/488db5_15d130fe6a2c43f2b88d741073d9082a~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/14.jpg
1 KB
828 bytes
43%
https://static.wixstatic.com/media/488db5_4406d31ac8524b2692f17417e21d700e~mv2.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/12.jpg
1 KB
673 bytes
42%
https://static.wixstatic.com/media/488db5_15d130fe6a2c43f2b88d741073d9082a~mv2.jpg/v1/fill/w_43,h_49,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/14.jpg
1 KB
738 bytes
40%
https://static.wixstatic.com/media/057891_7b0753c3aa0a4338801928e851030dcf~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/KMC%20Website%20Background%20Video_edited.png
773 bytes
504 bytes
35%
https://static.wixstatic.com/media/057891_11051e91e504476bbabc40b6233ea1f3~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/KMC%20Website%20Background%20Video%20(1)_edited.png
787 bytes
535 bytes
32%