kravebranding.com April 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
74 KB
14 KB
82%
82 KB
15 KB
81%
https://kravebranding.com/wp-content/uploads/2018/07/Screen-Shot-2018-07-06-at-12.44.33-PM-768x511.png
150 KB
32 KB
78%
https://kravebranding.com/wp-content/uploads/2018/07/Screen-Shot-2018-07-06-at-11.47.09-AM-1-600x400.png
115 KB
30 KB
74%
137 KB
41 KB
70%
57 KB
18 KB
69%
65 KB
21 KB
68%
67 KB
21 KB
68%
80 KB
26 KB
67%
https://kravebranding.com/wp-content/uploads/2018/07/Screen-Shot-2018-07-06-at-10.10.32-AM-768x509.png
275 KB
93 KB
66%
71 KB
26 KB
64%
3 KB
2 KB
48%
4 KB
2 KB
46%
4 KB
2 KB
41%
2 KB
1 KB
40%
66 KB
40 KB
39%
23 KB
14 KB
36%
32 KB
23 KB
29%
35 KB
26 KB
25%
81 KB
61 KB
25%
26 KB
20 KB
25%
71 KB
53 KB
25%
68 bytes
53 bytes
22%