ladigitalmarketing.uk March 16, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
132 KB
40 KB
69%
106 KB
39 KB
63%
8 KB
3 KB
59%
https://ladigitalmarketing.uk/wp-content/smush-webp/2025/07/Digital-Marketing-Edinburgh-Website-1.png.webp
37 KB
16 KB
58%
46 KB
21 KB
54%
157 KB
76 KB
51%
157 KB
76 KB
51%
https://ladigitalmarketing.uk/wp-content/smush-webp/2025/07/Screenshot-2025-07-21-at-12.21.20-768x782.jpg.webp
51 KB
26 KB
48%
43 KB
25 KB
41%
2 KB
1 KB
40%
54 KB
35 KB
35%
23 KB
16 KB
32%
17 KB
12 KB
27%
27 KB
21 KB
21%