lathamcommunications.com
April 14, 2026

You could reduce your image size by 87% (525 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://lathamcommunications.com/assets/main/ocean-mountains-footer.jpg
269 KB
14 KB
95%
https://lathamcommunications.com/img/containers/main_assets/website-thumb-hydes-leather-porsche.png/1fbb9b4c7b5d6a12698fec64e06762e2.png
223 KB
17 KB
92%
https://lathamcommunications.com/img/containers/main_assets/email-campaigns.jpg/f428ae94597831d7d247682be5c93b2d.jpg
50 KB
16 KB
67%
https://lathamcommunications.com/img/containers/main_assets/business-cards-design-examples.jpg/38076f46d7585e395c39cddc1dac4b3c.jpg
50 KB
21 KB
59%
https://lathamcommunications.com/site/themes/latham/img/SVG/lc-logo-svg.svg
7 KB
6 KB
15%