lavanewmedia.com December 8, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
534 KB
39 KB
93%
610 KB
49 KB
92%
912 KB
77 KB
91%
107 KB
21 KB
80%
23 KB
6 KB
73%
25 KB
7 KB
71%
https://lavanewmedia.com/wp-content/uploads/2025/06/Ward-Cedar-Log-Homes-Logo-White-e1751113313971.png
10 KB
5 KB
44%
https://lavanewmedia.com/wp-content/uploads/2025/06/Mascaro-Construction-Logo-White-e1751113360602.png
39 KB
23 KB
42%
2 KB
2 KB
16%