March 15, 2026

Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Image

Original Size

Optimized Size

Savings

https://static.wixstatic.com/media/0da768_8b89980121844d37be099f0dbe33e3e3.png/v1/crop/x_0,y_0,w_6,h_6,q_85,enc_auto/0da768_8b89980121844d37be099f0dbe33e3e3.png

510 bytes

66 bytes

87%

https://www.local-marketing-reports.com/assets/core/images/icons/google.png?v=2

2 KB

678 bytes

65%

https://static.wixstatic.com/media/6b0b63_6ecf4ef6d7ac497481172a3afe2557ca~mv2.jpg/v1/fill/w_460,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/6b0b63_6ecf4ef6d7ac497481172a3afe2557ca~mv2.jpg

29 KB

11 KB

62%

https://static.wixstatic.com/media/11062b_a85886cb08384471b85d1e79be4fd956~mv2.jpg/v1/fill/w_980,h_569,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_a85886cb08384471b85d1e79be4fd956~mv2.jpg

47 KB

19 KB

60%

https://static.wixstatic.com/media/6b0b63_2b19e4485f564331bafd754f91263cb2f000.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/6b0b63_2b19e4485f564331bafd754f91263cb2f000.jpg

30 KB

13 KB

57%

https://static.wixstatic.com/media/11062b_ded07f67954e47869af24c9be57d646d~mv2.jpg/v1/fill/w_980,h_529,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_ded07f67954e47869af24c9be57d646d~mv2.jpg

59 KB

25 KB

57%

https://static.wixstatic.com/media/11062b_9afc043e94c44be9a0f3137ed8d1bade~mv2.jpg/v1/fill/w_473,h_529,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_9afc043e94c44be9a0f3137ed8d1bade~mv2.jpg

17 KB

8 KB

56%

https://static.wixstatic.com/media/6b0b63_7730c5c32c1e415aa17fafc7fb310862~mv2.jpeg/v1/crop/x_0,y_380,w_4000,h_4000/fill/w_296,h_293,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/WINSTON5.jpeg

10 KB

4 KB

56%

https://static.wixstatic.com/media/6b0b63_ae9028b79bd94f058ba9c78e8f99f558~mv2.jpg/v1/fill/w_980,h_527,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/6b0b63_ae9028b79bd94f058ba9c78e8f99f558~mv2.jpg

52 KB

23 KB

56%

https://static.wixstatic.com/media/6b0b63_3bec5fb33c7942ebbcc012c77d642ef6~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_3bec5fb33c7942ebbcc012c77d642ef6~mv2.png

5 KB

2 KB

53%

https://static.wixstatic.com/media/6b0b63_d0c47b112abb4b2498a6267272e0645d~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_d0c47b112abb4b2498a6267272e0645d~mv2.png

3 KB

2 KB

52%

https://static.wixstatic.com/media/6b0b63_8f480b3a4b0b4f879d9c9c5298733cd8~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_8f480b3a4b0b4f879d9c9c5298733cd8~mv2.png

5 KB

2 KB

51%

https://static.wixstatic.com/media/6b0b63_24566747e8454019a4c6c9041e3b201e~mv2.png/v1/fit/w_480,h_639,q_75,enc_avif,quality_auto/6b0b63_24566747e8454019a4c6c9041e3b201e~mv2.png

7 KB

3 KB

51%

https://static.wixstatic.com/media/6b0b63_77d46565ad574228a877b4cf5dd10899~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_77d46565ad574228a877b4cf5dd10899~mv2.png

4 KB

2 KB

51%

https://static.wixstatic.com/media/6b0b63_d0c47b112abb4b2498a6267272e0645d~mv2.png/v1/fit/w_480,h_641,q_75,enc_avif,quality_auto/6b0b63_d0c47b112abb4b2498a6267272e0645d~mv2.png

5 KB

2 KB

51%

https://static.wixstatic.com/media/6b0b63_54d3d19f5ef748729c35feab80bacac0~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_54d3d19f5ef748729c35feab80bacac0~mv2.png

7 KB

3 KB

50%

https://static.wixstatic.com/media/6b0b63_24566747e8454019a4c6c9041e3b201e~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_24566747e8454019a4c6c9041e3b201e~mv2.png

4 KB

2 KB

50%

https://static.wixstatic.com/media/6b0b63_8028529db6bf47b093ce1c242fd78b50~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_8028529db6bf47b093ce1c242fd78b50~mv2.png

3 KB

2 KB

50%

https://static.wixstatic.com/media/11062b_6743da5900054f1f8e69f53302930a6af000.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_6743da5900054f1f8e69f53302930a6af000.jpg

34 KB

17 KB

49%

https://static.wixstatic.com/media/6b0b63_7a459270a2d745119217f7e50b4ac553~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_7a459270a2d745119217f7e50b4ac553~mv2.png

7 KB

3 KB

49%

https://static.wixstatic.com/media/6b0b63_3d1188cf85804275afee51c510a3fc68~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_3d1188cf85804275afee51c510a3fc68~mv2.png

6 KB

3 KB

49%

https://static.wixstatic.com/media/6b0b63_7164a344cd624084a2c537a9c4935182~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_7164a344cd624084a2c537a9c4935182~mv2.png

7 KB

4 KB

48%

https://static.wixstatic.com/media/6b0b63_7cfebdcdab904abe9c1e79f27e54dcb3~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_7cfebdcdab904abe9c1e79f27e54dcb3~mv2.png

6 KB

3 KB

48%

https://static.wixstatic.com/media/6b0b63_e4c02b388f7641889dcaa2b950329384~mv2.png/v1/fill/w_245,h_327,q_75,enc_avif,quality_auto/6b0b63_e4c02b388f7641889dcaa2b950329384~mv2.png

5 KB

3 KB

48%

https://static.wixstatic.com/media/11062b_9afc043e94c44be9a0f3137ed8d1bade~mv2.jpg/v1/fill/w_118,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_9afc043e94c44be9a0f3137ed8d1bade~mv2.jpg

1 KB

622 bytes

45%

https://static.wixstatic.com/media/11062b_6743da5900054f1f8e69f53302930a6af000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_6743da5900054f1f8e69f53302930a6af000.jpg

2 KB

906 bytes

44%

https://static.wixstatic.com/media/6b0b63_2b19e4485f564331bafd754f91263cb2f000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/6b0b63_2b19e4485f564331bafd754f91263cb2f000.jpg

2 KB

850 bytes

43%

https://static.wixstatic.com/media/6b0b63_d7de71e0526445e7b1bb43f76c51a377~mv2.png/v1/fill/w_82,h_82,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Legend.png

3 KB

2 KB

43%

https://static.wixstatic.com/media/11062b_ded07f67954e47869af24c9be57d646d~mv2.jpg/v1/fill/w_120,h_80,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_ded07f67954e47869af24c9be57d646d~mv2.jpg

2 KB

1 KB

43%

https://static.wixstatic.com/media/11062b_a85886cb08384471b85d1e79be4fd956~mv2.jpg/v1/fill/w_128,h_85,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_a85886cb08384471b85d1e79be4fd956~mv2.jpg

2 KB

1 KB

43%

https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_50,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png

2 KB

892 bytes

42%

https://www.gstatic.com/recaptcha/api2/logo_48.png

2 KB

1 KB

40%

https://static.wixstatic.com/media/6b0b63_6ecf4ef6d7ac497481172a3afe2557ca~mv2.jpg/v1/fill/w_115,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/6b0b63_6ecf4ef6d7ac497481172a3afe2557ca~mv2.jpg

1 KB

887 bytes

40%

https://static.wixstatic.com/media/6b0b63_ae9028b79bd94f058ba9c78e8f99f558~mv2.jpg/v1/fill/w_118,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/6b0b63_ae9028b79bd94f058ba9c78e8f99f558~mv2.jpg

2 KB

1 KB

40%

https://static.wixstatic.com/media/6b0b63_d7de71e0526445e7b1bb43f76c51a377~mv2.png/v1/fill/w_59,h_59,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Legend.png

2 KB

38%

https://static.wixstatic.com/media/6b0b63_6fc5e47aebbc4764a6a6af17f0152883~mv2.jpg/v1/crop/x_0,y_12,w_1084,h_1606/fill/w_55,h_82,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/6b0b63_6fc5e47aebbc4764a6a6af17f0152883~mv2.jpg

2 KB

1 KB

34%

https://dev-reviews-mkp.nyc3.cdn.digitaloceanspaces.com/dev-mkp-google-reviews/google-reviews/Icons/navigation/icon-navigation-up-arrow.svg

189 bytes

158 bytes

16%

https://www.local-marketing-reports.com/assets/rm/images/showcase/reviews_stars-orange.svg

2 KB

1 KB

16%

https://www.local-marketing-reports.com/assets/rm/images/showcase/reviews_stars-grey.svg

2 KB

16%

https://dev-reviews-mkp.nyc3.cdn.digitaloceanspaces.com/dev-mkp-google-reviews/google-reviews/Icons/actions/icon-actions-star-rate-off.svg

268 bytes

225 bytes

16%

https://dev-reviews-mkp.nyc3.cdn.digitaloceanspaces.com/dev-mkp-google-reviews/google-reviews/Icons/actions/icon-actions-star-rate-on.svg

268 bytes

225 bytes

16%

https://dev-reviews-mkp.nyc3.cdn.digitaloceanspaces.com/dev-mkp-google-reviews/google-reviews/Icons/LeadIconPack/icon-brand-google-original.svg

1 KB

951 bytes

15%

https://www.local-marketing-reports.com/assets-v2/app/images/arrow_c7a1e76.svg

671 bytes

568 bytes

15%

You could reduce your image size by 54% (207 KB), saving seconds of total load time.