lincolndesignco.com April 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/1739383388370-CVDKFUHJXGAIAKE33OSG/Crocs_AtWork_StyleB_Bistro_15s_1x1_R2_EN_2.gif?format=500w
4,750 KB
635 KB
87%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/1739214680148-1C3BEWG9UL3BND152HN7/Mattel_80_Gif_Resize_01.gif?format=500w
5,655 KB
943 KB
83%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/1700066131361-WNKXHA67CM1MTJJUUP2Y/monster.gif?format=500w
7,732 KB
1,862 KB
76%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/1700065652826-AY01DVNLON63LKTUNYAB/Lincoln_Website_DewtourHomepage_001a.gif?format=500w
4,166 KB
1,448 KB
65%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/1701128452836-PYTLF4H7P4GYX6OG63Z5/Lincoln_Website_Homepage_HWMTL_001a.gif?format=500w
2,136 KB
870 KB
59%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/1706653198570-4Y2DWMIG1JXS5C7YRMBE/Lincoln_Website_Hopepage_Kubota_001a.gif?format=500w
2,346 KB
1,009 KB
57%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/ae42865d-684d-4a7c-8b4a-16bea7ee2cc8/LincolnWebsite_OMS_Homepage_01b.gif?format=500w
2,204 KB
950 KB
57%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/1697493958256-C320T45HMXOS4M6G55V1/Lincoln_Website_Homepage_Nike_003a.gif?format=500w
1,373 KB
678 KB
50%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/1e017660-54ec-4c51-ad9b-2a99b41da070/ld_footer_logo.png?format=500w
3 KB
2 KB
44%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/d09c391c-4307-4b95-850c-c352c7ae14c6/client_list.png?format=500w
14 KB
8 KB
40%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/daed09c6-443b-4372-828a-be42d73d8aae/lincoln_web_logo1.png?format=1500w
4 KB
3 KB
36%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/b1b39246-75e9-4293-b7d1-70e76196fb2e/LincolnWebsite_Fortnite_Homepage_01a.gif?format=500w
1,185 KB
959 KB
19%
https://images.squarespace-cdn.com/content/v1/612d2588bcf9590ffd7c3de9/1697495147851-L7QMP8WGLFUSRAVZAQU5/Lincoln_Website_homepage_LD_001.gif?format=500w
1,383 KB
1,133 KB
18%