m-firm.com January 29, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
2,713 KB
19 KB
99%
1,637 KB
29 KB
98%
22 KB
2 KB
93%
57 KB
5 KB
91%
26 KB
3 KB
89%
368 KB
44 KB
88%
34 KB
4 KB
87%
24 KB
3 KB
87%
29 KB
4 KB
85%
142 KB
23 KB
83%
25 KB
6 KB
78%
534 KB
123 KB
77%
44 KB
13 KB
70%
131 KB
39 KB
70%
133 KB
42 KB
68%
256 KB
84 KB
67%
159 KB
57 KB
64%
146 KB
57 KB
61%
20 KB
8 KB
57%
59 KB
28 KB
53%
https://themarketingfirminc.com/wp-content/uploads/2023/12/Logo_Central-New-York_Primary-Full-Color-copy.png
99 KB
60 KB
39%
46 KB
36 KB
21%
101 KB
85 KB
16%