madebyfactory.com February 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
1,488 KB
100 KB
93%
https://www.madebyfactory.com/wp-content/uploads/2024/09/A-Beginners-Guide-to-PPC-Advertising-What-You-Need-to-Know.jpg
87 KB
39 KB
55%
https://www.madebyfactory.com/wp-content/uploads/2024/10/The-Psychology-of-Colour-in-Digital-Marketing.jpg
144 KB
90 KB
37%