madebynonfiction.com
April 15, 2026

You could reduce your image size by 70% (624 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://madebynonfiction.com/site/assets/files/3506/nfn-casestudy-ccad-featured-hero-s-v3.webp?3k2t9m
232 KB
43 KB
81%
https://madebynonfiction.com/site/assets/files/2290/nfn-casestudy-megen-featured-hero-s.webp?2vybqb
298 KB
87 KB
71%
https://madebynonfiction.com/site/assets/files/2237/nfn-casestudy-huntington-hero-s.webp?2vybq3
260 KB
81 KB
69%
https://madebynonfiction.com/site/assets/files/2754/nfn-casestudy-haystack-hero-s.webp?2yxx29
67 KB
38 KB
43%
https://madebynonfiction.com/site/assets/files/2289/nfn-casestudy-meeder-hero-s.webp?2vybqb
38 KB
22 KB
42%