madisonmarketing.com December 7, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
7 KB
3 KB
59%
2 KB
1 KB
40%
https://www.madisonmarketing.com/hs-fs/hubfs/content_2023/modules/NickCapman.jpg?width=50&name=NickCapman.jpg
1 KB
816 bytes
29%
https://www.madisonmarketing.com/hs-fs/hubfs/images/mmg-fda-CS-Cover-01.webp?width=500&height=649&name=mmg-fda-CS-Cover-01.webp
25 KB
20 KB
20%
https://www.madisonmarketing.com/hs-fs/hubfs/content_2023/modules/stl-logo.png?width=147&height=36&name=stl-logo.png
2 KB
1 KB
15%
4 KB
3 KB
15%
1 KB
1 KB
15%
13 KB
11 KB
15%
4 KB
3 KB
15%
2 KB
2 KB
15%
23 KB
20 KB
15%
30 KB
26 KB
15%
36 KB
30 KB
15%
https://www.madisonmarketing.com/hubfs/images/Illustrations/mmg-Illustration2023-HSBannerAsset%2010.svg
18 KB
15 KB
15%
19 KB
16 KB
15%
5 KB
4 KB
15%
14 KB
12 KB
15%
9 KB
7 KB
15%
https://128835.fs1.hubspotusercontent-na1.net/hubfs/128835/raw_assets/public/mmg_2023/images/long-arrow.svg
300 bytes
255 bytes
15%
2 KB
1 KB
15%
17 KB
15 KB
15%
8 KB
7 KB
15%