markbrinker.com January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
254 KB
49 KB
81%
https://chatbots-cdn.zapier.com/a623fc77-ce27-4fec-a43b-767bd77f790f/-/resize/x256/MB_Logo_chat2.png
19 KB
6 KB
70%
179 KB
54 KB
70%
85 KB
26 KB
70%
https://www.markbrinker.com/wp-content/uploads/How-to-use-ChatGPT-A-Simple-Guide-for-Non-Techies_325.jpg
16 KB
9 KB
48%
16 KB
9 KB
48%
https://chatbots-cdn.zapier.com/1b00e23d-2d4f-4f85-9381-7c7e5c17702c/-/scale_crop/256x256/smart/avatar.jpg
3 KB
2 KB
46%
20 KB
12 KB
43%