marketingdirection.com
July 16, 2025

You could reduce your image size by 59% (163 KB), saving seconds of load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://www.marketingdirection.com/wp-content/uploads/2024/11/Marketing-Meeting-mobile.jpg
86 KB
27 KB
68%
https://www.marketingdirection.com/wp-content/uploads/2023/11/google-reviews-2.jpg
17 KB
7 KB
60%
https://www.marketingdirection.com/wp-content/uploads/2024/02/MD_Team_Collage_010324-768x768.jpg
117 KB
47 KB
60%
https://www.marketingdirection.com/wp-content/uploads/2019/02/MD-2018-Logo-Final-Tag_WHITE-768x327.png
37 KB
21 KB
42%
https://www.marketingdirection.com/wp-content/uploads/2023/12/TBBJ-Top-15.png
12 KB
7 KB
40%
https://www.marketingdirection.com/wp-content/uploads/2023/11/md-logo-header-214.png
9 KB
5 KB
40%