https://marketingthechange.com/?UTM_source=GMB_listing&UTM_medium=organic

You could reduce your image weight by around: 2,070kb (81%)

Analysis date: May 29, 2025

Assessment

Marketing the Change, a Liverpool-based digital agency offering web design and SEO services, could streamline its online presence with PicPerf. Optimizing their image assets would enhance user experience and boost SEO rankings.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Image

Original Size

Optimized Size

Savings

https://marketingthechange.com/wp-content/themes/mtc/images/logo.png

5.34kb

2.63kb

51%

https://marketingthechange.com/wp-content/uploads/2020/11/EBRD-Website-Design.png

3.27kb

2.71kb

17%

https://marketingthechange.com/wp-content/uploads/2020/11/British-red-cross-Website-edits.png

7.93kb

4.19kb

47%

https://marketingthechange.com/wp-content/uploads/2020/11/Astepfwdchristianchart-websitebuild-600x327.png

102kb

7.19kb

93%

https://marketingthechange.com/wp-content/uploads/2020/11/logo-Protocolbureau-300x300-WPML-website.jpg

15.1kb

6.91kb

54%

https://marketingthechange.com/wp-content/uploads/2020/11/centurion-jets-online-marketing-600x600.png

70.7kb

16.2kb

77%

https://marketingthechange.com/wp-content/uploads/2020/09/Lead-funnel-SEO-sales-scaled-600x434.jpg

33.8kb

17.3kb

49%

https://marketingthechange.com/wp-content/uploads/2020/09/Online-proytotype-MVP-scaled-600x450.jpg

32.4kb

17.8kb

45%

https://marketingthechange.com/wp-content/uploads/2020/09/Blog-Review%E2%80%8B-scaled-600x450.jpg

36.5kb

17kb

53%

https://marketingthechange.com/wp-content/uploads/2020/09/Marketing-automation-scaled-600x432.jpg

26.9kb

11.7kb

56%

https://marketingthechange.com/wp-content/uploads/2020/09/Wordpress-Fixes-Liverpool-near-me.jpg

186kb

104kb

44%

https://marketingthechange.com/wp-content/uploads/2020/05/AAEAAQAAAAAAAAq4AAAAJDNjN2RhNjU3LTBjNDMtNGIxNy04MDc1LWNmYTM0MjNhMzA0MA-150x150.jpg

5.14kb

2.82kb

45%

https://marketingthechange.com/wp-content/uploads/2020/05/medium_5624ed1ad8e85150c72db71402d7a4a8.jpg

32.5kb

1.65kb

95%

https://marketingthechange.com/wp-content/uploads/2022/02/Website-2021-reivew-liverpool-768x644.jpg

60kb

32.3kb

46%

https://marketingthechange.com/wp-content/uploads/2020/12/Website-Reviews-November-2020-600x503.jpg

95.4kb

70.5kb

26%

https://marketingthechange.com/wp-content/uploads/2025/05/How-to-Protect-Your-WooCommerce-Store-from-Rising-Phishing-Threats-768x768.png

397kb

27kb

93%

https://marketingthechange.com/wp-content/uploads/2025/05/Top-Ways-to-Block-and-Blacklist-Fraudulent-Users-in-WooCommerce-768x768.png

395kb

26.4kb

93%

https://marketingthechange.com/wp-content/uploads/2025/05/WooCommerce-Security-Essential-Tips-to-Protect-Your-Online-Store-768x768.png

393kb

26kb

93%

https://marketingthechange.com/wp-content/uploads/2020/09/sergey-zolkin-_UeY8aTI6d0-unsplash-scaled.jpg

307kb

27.2kb

91%

https://marketingthechange.com/wp-content/uploads/2020/09/Josh-Morley-Website-Design-1024x638.jpg

55.5kb

16.6kb

70%

https://marketingthechange.com/wp-content/uploads/2020/09/Josh-Morley-Website-Design.jpg

205kb

19.8kb

90%

https://images.leadconnectorhq.com/image/f_webp/q_100/r_180/u_https://assets.cdn.filesafe.space/1xLtyDB04PKA4Wz7b17O/media/67cb557b6adc020c1b151d4b.jpeg

20.3kb

5.82kb

71%

https://www.gstatic.com/recaptcha/api2/logo_48.png

2.23kb

1.34kb

40%

https://marketingthechange.com/wp-content/uploads/2019/12/google-map-web-design-liverpool.png

27.1kb

7.61kb

72%

https://marketingthechange.com/wp-content/uploads/2019/12/PayPal-Here-Payments-Acceptance-Logo-1-1-300x103-1.png

17.8kb

3.83kb

78%

https://marketingthechange.com/wp-content/uploads/2019/12/bitcoin-web-dev-accepted.png

12.8kb

6.19kb

52%

https://marketingthechange.com/wp-content/uploads/2019/12/GoogleFacebookReviews-e1561997550151.jpg

9.46kb

3.07kb

67%