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https://marketingthechange.com

You could reduce your image weight by around: 2,070 KB (81%)

Analysis date: May 29, 2025

Assessment

Marketing the Change, a Liverpool-based digital agency offering web design and SEO services, could streamline its online presence with PicPerf. Optimizing their image assets would enhance user experience and boost SEO rankings.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

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Original Size
Optimized Size
Savings
https://marketingthechange.com/wp-content/themes/mtc/images/logo.png
5 KB
3 KB
51%
https://marketingthechange.com/wp-content/uploads/2020/11/EBRD-Website-Design.png
3 KB
3 KB
17%
https://marketingthechange.com/wp-content/uploads/2020/11/British-red-cross-Website-edits.png
8 KB
4 KB
47%
https://marketingthechange.com/wp-content/uploads/2020/11/Astepfwdchristianchart-websitebuild-600x327.png
102 KB
7 KB
93%
https://marketingthechange.com/wp-content/uploads/2020/11/logo-Protocolbureau-300x300-WPML-website.jpg
15 KB
7 KB
54%
https://marketingthechange.com/wp-content/uploads/2020/11/centurion-jets-online-marketing-600x600.png
71 KB
16 KB
77%
https://marketingthechange.com/wp-content/uploads/2020/09/Lead-funnel-SEO-sales-scaled-600x434.jpg
34 KB
17 KB
49%
https://marketingthechange.com/wp-content/uploads/2020/09/Online-proytotype-MVP-scaled-600x450.jpg
32 KB
18 KB
45%
https://marketingthechange.com/wp-content/uploads/2020/09/Blog-Review%E2%80%8B-scaled-600x450.jpg
37 KB
17 KB
53%
https://marketingthechange.com/wp-content/uploads/2020/09/Marketing-automation-scaled-600x432.jpg
27 KB
12 KB
56%
https://marketingthechange.com/wp-content/uploads/2020/09/Wordpress-Fixes-Liverpool-near-me.jpg
186 KB
104 KB
44%
https://marketingthechange.com/wp-content/uploads/2020/05/AAEAAQAAAAAAAAq4AAAAJDNjN2RhNjU3LTBjNDMtNGIxNy04MDc1LWNmYTM0MjNhMzA0MA-150x150.jpg
5 KB
3 KB
45%
https://marketingthechange.com/wp-content/uploads/2020/05/medium_5624ed1ad8e85150c72db71402d7a4a8.jpg
33 KB
2 KB
95%
https://marketingthechange.com/wp-content/uploads/2022/02/Website-2021-reivew-liverpool-768x644.jpg
60 KB
32 KB
46%
https://marketingthechange.com/wp-content/uploads/2020/12/Website-Reviews-November-2020-600x503.jpg
95 KB
70 KB
26%
https://marketingthechange.com/wp-content/uploads/2025/05/How-to-Protect-Your-WooCommerce-Store-from-Rising-Phishing-Threats-768x768.png
397 KB
27 KB
93%
https://marketingthechange.com/wp-content/uploads/2025/05/Top-Ways-to-Block-and-Blacklist-Fraudulent-Users-in-WooCommerce-768x768.png
395 KB
26 KB
93%
https://marketingthechange.com/wp-content/uploads/2025/05/WooCommerce-Security-Essential-Tips-to-Protect-Your-Online-Store-768x768.png
393 KB
26 KB
93%
https://marketingthechange.com/wp-content/uploads/2020/09/sergey-zolkin-_UeY8aTI6d0-unsplash-scaled.jpg
307 KB
27 KB
91%
https://marketingthechange.com/wp-content/uploads/2020/09/Josh-Morley-Website-Design-1024x638.jpg
55 KB
17 KB
70%
https://marketingthechange.com/wp-content/uploads/2020/09/Josh-Morley-Website-Design.jpg
205 KB
20 KB
90%
https://images.leadconnectorhq.com/image/f_webp/q_100/r_180/u_https://assets.cdn.filesafe.space/1xLtyDB04PKA4Wz7b17O/media/67cb557b6adc020c1b151d4b.jpeg
20 KB
6 KB
71%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://marketingthechange.com/wp-content/uploads/2019/12/google-map-web-design-liverpool.png
27 KB
8 KB
72%
https://marketingthechange.com/wp-content/uploads/2019/12/PayPal-Here-Payments-Acceptance-Logo-1-1-300x103-1.png
18 KB
4 KB
78%
https://marketingthechange.com/wp-content/uploads/2019/12/bitcoin-web-dev-accepted.png
13 KB
6 KB
52%
https://marketingthechange.com/wp-content/uploads/2019/12/GoogleFacebookReviews-e1561997550151.jpg
9 KB
3 KB
67%