https://marketingthechange.com/?UTM_source=GMB_listing&UTM_medium=organic

You could reduce your image weight by around: 2,070kb (81%)

Analysis date: May 29, 2025

Assessment

Marketing the Change, a Liverpool-based digital agency offering web design and SEO services, could streamline its online presence with PicPerf. Optimizing their image assets would enhance user experience and boost SEO rankings.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://marketingthechange.com/wp-content/themes/mtc/images/logo.png
5.34kb
2.63kb
51%
https://marketingthechange.com/wp-content/uploads/2020/11/EBRD-Website-Design.png
3.27kb
2.71kb
17%
https://marketingthechange.com/wp-content/uploads/2020/11/British-red-cross-Website-edits.png
7.93kb
4.19kb
47%
https://marketingthechange.com/wp-content/uploads/2020/11/Astepfwdchristianchart-websitebuild-600x327.png
102kb
7.19kb
93%
https://marketingthechange.com/wp-content/uploads/2020/11/logo-Protocolbureau-300x300-WPML-website.jpg
15.1kb
6.91kb
54%
https://marketingthechange.com/wp-content/uploads/2020/11/centurion-jets-online-marketing-600x600.png
70.7kb
16.2kb
77%
https://marketingthechange.com/wp-content/uploads/2020/09/Lead-funnel-SEO-sales-scaled-600x434.jpg
33.8kb
17.3kb
49%
https://marketingthechange.com/wp-content/uploads/2020/09/Online-proytotype-MVP-scaled-600x450.jpg
32.4kb
17.8kb
45%
https://marketingthechange.com/wp-content/uploads/2020/09/Blog-Review%E2%80%8B-scaled-600x450.jpg
36.5kb
17kb
53%
https://marketingthechange.com/wp-content/uploads/2020/09/Marketing-automation-scaled-600x432.jpg
26.9kb
11.7kb
56%
https://marketingthechange.com/wp-content/uploads/2020/09/Wordpress-Fixes-Liverpool-near-me.jpg
186kb
104kb
44%
https://marketingthechange.com/wp-content/uploads/2020/05/AAEAAQAAAAAAAAq4AAAAJDNjN2RhNjU3LTBjNDMtNGIxNy04MDc1LWNmYTM0MjNhMzA0MA-150x150.jpg
5.14kb
2.82kb
45%
https://marketingthechange.com/wp-content/uploads/2020/05/medium_5624ed1ad8e85150c72db71402d7a4a8.jpg
32.5kb
1.65kb
95%
https://marketingthechange.com/wp-content/uploads/2022/02/Website-2021-reivew-liverpool-768x644.jpg
60kb
32.3kb
46%
https://marketingthechange.com/wp-content/uploads/2020/12/Website-Reviews-November-2020-600x503.jpg
95.4kb
70.5kb
26%
https://marketingthechange.com/wp-content/uploads/2025/05/How-to-Protect-Your-WooCommerce-Store-from-Rising-Phishing-Threats-768x768.png
397kb
27kb
93%
https://marketingthechange.com/wp-content/uploads/2025/05/Top-Ways-to-Block-and-Blacklist-Fraudulent-Users-in-WooCommerce-768x768.png
395kb
26.4kb
93%
https://marketingthechange.com/wp-content/uploads/2025/05/WooCommerce-Security-Essential-Tips-to-Protect-Your-Online-Store-768x768.png
393kb
26kb
93%
https://marketingthechange.com/wp-content/uploads/2020/09/sergey-zolkin-_UeY8aTI6d0-unsplash-scaled.jpg
307kb
27.2kb
91%
https://marketingthechange.com/wp-content/uploads/2020/09/Josh-Morley-Website-Design-1024x638.jpg
55.5kb
16.6kb
70%
https://marketingthechange.com/wp-content/uploads/2020/09/Josh-Morley-Website-Design.jpg
205kb
19.8kb
90%
https://images.leadconnectorhq.com/image/f_webp/q_100/r_180/u_https://assets.cdn.filesafe.space/1xLtyDB04PKA4Wz7b17O/media/67cb557b6adc020c1b151d4b.jpeg
20.3kb
5.82kb
71%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2.23kb
1.34kb
40%
https://marketingthechange.com/wp-content/uploads/2019/12/google-map-web-design-liverpool.png
27.1kb
7.61kb
72%
https://marketingthechange.com/wp-content/uploads/2019/12/PayPal-Here-Payments-Acceptance-Logo-1-1-300x103-1.png
17.8kb
3.83kb
78%
https://marketingthechange.com/wp-content/uploads/2019/12/bitcoin-web-dev-accepted.png
12.8kb
6.19kb
52%
https://marketingthechange.com/wp-content/uploads/2019/12/GoogleFacebookReviews-e1561997550151.jpg
9.46kb
3.07kb
67%