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March 17, 2026

You could reduce your image size by 74% (702 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://swace-prod-matador-codepipeline-uploads.s3.amazonaws.com/uploads/2023/08/strategi-radgivning.gif
261 KB
7 KB
97%
https://swace-prod-matador-codepipeline-uploads.s3.amazonaws.com/uploads/2023/08/grafisk-produktion-1.gif
187 KB
6 KB
97%
https://swace-prod-matador-codepipeline-uploads.s3.amazonaws.com/uploads/2023/08/koncept-kampanjer-1.gif
79 KB
6 KB
93%
https://matador.se/static/e10e961d5d07b532e6ee08a4529e3054/b0751/Brom_na%25CC%2588that_bild_16-9_hero.webp
76 KB
29 KB
62%
https://swace-prod-matador-codepipeline-uploads.s3.amazonaws.com/uploads/2023/03/Ahlberg-cameras.gif
9 KB
4 KB
52%
https://matador.se/static/8ba00701a65d5072079a1efa1506e665/b0751/MDU_saco_16-9_hero.webp
77 KB
41 KB
46%
https://swace-prod-matador-codepipeline-uploads.s3.amazonaws.com/uploads/2019/05/brom-logotyp-kundmoln.gif
9 KB
5 KB
45%
https://matador.se/static/64bfeead5b8661908492a0b4eab4581b/b0751/LF_case_16x9_.webp
136 KB
75 KB
45%
https://matador.se/static/75621a1265c676bdd14a46517ec6738e/b0751/esem_16-9_hero.webp
41 KB
23 KB
44%
https://swace-prod-matador-codepipeline-uploads.s3.amazonaws.com/uploads/2023/03/Sigtunakommun.gif
10 KB
6 KB
37%
https://swace-prod-matador-codepipeline-uploads.s3.amazonaws.com/uploads/2023/03/MObility-sweden.gif
9 KB
6 KB
36%
https://swace-prod-matador-codepipeline-uploads.s3.amazonaws.com/uploads/2019/05/kappala-logo-kundmoln.gif
6 KB
4 KB
33%
https://matador.se/static/f34a6a19ed851128b07a2f0d56c36368/b0751/UMD_tiktok_case_mockup_mer_space.webp
25 KB
17 KB
33%
https://swace-prod-matador-codepipeline-uploads.s3.amazonaws.com/uploads/2023/04/a%CC%8Arstatak.gif
6 KB
4 KB
32%
https://matador.se/static/f1a2337f1627caefef98e7f511c8aeca/9e195/envirologic%403x.webp
5 KB
4 KB
23%
https://matador.se/static/8fe91ac01ca9e07bf1a307edcb950f38/9e195/norrvatten_kundmoln.webp
7 KB
6 KB
16%
https://matador.se/static/e7e485e8e7b114a553282c87d1c538e9/9e195/region_dalarna_kundmoln.webp
4 KB
3 KB
15%