matchstickwebsites.com December 7, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://b1986738.smushcdn.com/1986738/wp-content/uploads/2020/03/client-logo-love-law-group.png?lossy=1&strip=1&avif=1
6 KB
2 KB
60%
https://b1986738.smushcdn.com/1986738/wp-content/uploads/2018/11/matchstick-websites-logo-2018.png?lossy=1&strip=1&avif=1
7 KB
3 KB
53%
70 KB
34 KB
51%
https://b1986738.smushcdn.com/1986738/wp-content/uploads/2021/01/cropped-Logo_Icon_NEW-130x130.png?lossy=1&strip=1&avif=1
3 KB
1 KB
49%
2 KB
1 KB
40%
17 KB
12 KB
28%
9 KB
7 KB
25%
6 KB
5 KB
24%
2 KB
1 KB
24%
5 KB
4 KB
19%