matrixmarketinggroup.com January 30, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
21 KB
4 KB
81%
13 KB
3 KB
74%
7 KB
2 KB
68%
14 KB
5 KB
65%
159 KB
56 KB
65%
138 KB
50 KB
64%
122 KB
44 KB
64%
74 KB
35 KB
52%
https://matrixmarketinggroup.com/wp-content/uploads/2022/03/New_Belgium_Brewing_Logo_blk-2-300x300.png
30 KB
14 KB
52%
37 KB
19 KB
47%
19 KB
10 KB
44%
20 KB
11 KB
43%
17 KB
10 KB
40%
22 KB
14 KB
37%
https://matrixmarketinggroup.com/wp-content/uploads/2023/04/george-schildge-vermont-digital-marketing-office-150x150.webp
5 KB
3 KB
36%
13 KB
9 KB
32%
https://matrixmarketinggroup.com/wp-content/uploads/2026/01/prescientIQ_Causal_AI_Increases_sales_lift_32-640x349.webp
22 KB
16 KB
28%
23 KB
17 KB
28%
https://matrixmarketinggroup.com/wp-content/uploads/2026/01/PrescientIQ_Causal_AI_Bayesian_Optimization-640x349.webp
26 KB
19 KB
28%
https://matrixmarketinggroup.com/wp-content/uploads/2026/01/Prescient_shadow_funnel_sales-640x349.webp
25 KB
18 KB
27%
24 KB
17 KB
27%
https://matrixmarketinggroup.com/wp-content/uploads/2026/01/PrescientIQ_GTM_execution_roi-640x349.webp
24 KB
18 KB
26%
6 KB
4 KB
22%
68 KB
57 KB
16%