matthewkingcreative.co.uk February 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
74 KB
7 KB
90%
12 KB
3 KB
73%
35 KB
11 KB
68%
27 KB
9 KB
67%
8 KB
3 KB
59%
https://www.matthewkingcreative.co.uk/wp-content/uploads/2025/05/Responsive-Website-Design-1-480x270.jpg
24 KB
10 KB
56%
5 KB
2 KB
55%
https://www.matthewkingcreative.co.uk/wp-content/uploads/2024/12/Nottingham-City-Council-Logo-480x480.png
28 KB
13 KB
55%
11 KB
5 KB
52%
48 KB
24 KB
51%
22 KB
11 KB
50%
7 KB
4 KB
47%
8 KB
4 KB
47%
8 KB
4 KB
44%
16 KB
9 KB
41%
11 KB
7 KB
40%
34 KB
20 KB
39%
https://www.matthewkingcreative.co.uk/wp-content/uploads/2024/05/King-Creative-Light-Logo-480x109.png
10 KB
6 KB
39%
https://www.matthewkingcreative.co.uk/wp-content/uploads/2022/11/Gladtobebach-Case-Study-480x330.webp
28 KB
19 KB
31%