mindshiftcreative.ca April 14, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 56% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/11062b_30de4e7217e64dfdadc3ea03beea7b94~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_30de4e7217e64dfdadc3ea03beea7b94~mv2.png
617 bytes
208 bytes
66%
https://static.wixstatic.com/media/11062b_362ef89dec51403eb0ee59a21bde967c~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_362ef89dec51403eb0ee59a21bde967c~mv2.png
639 bytes
218 bytes
66%
https://static.wixstatic.com/media/11062b_bc7125385fcf422cad29fbe20a2b237c~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_bc7125385fcf422cad29fbe20a2b237c~mv2.png
641 bytes
224 bytes
65%
https://static.wixstatic.com/media/11062b_ef6a6ac194704911951645990055c2ce~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_ef6a6ac194704911951645990055c2ce~mv2.png
784 bytes
286 bytes
63%
https://static.wixstatic.com/media/ba39b9_03b663c9c63e4e80b47492e3ff26180e~mv2.png/v1/fit/w_500,h_500,q_90,enc_avif,quality_auto/ba39b9_03b663c9c63e4e80b47492e3ff26180e~mv2.png
9 KB
3 KB
63%
https://static.wixstatic.com/media/11062b_ca1d837ce7194421b781ee7384061a8e~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_ca1d837ce7194421b781ee7384061a8e~mv2.png
648 bytes
246 bytes
62%
https://static.wixstatic.com/media/ba39b9_21da9bc59922437dbf27be38593f8945~mv2.png/v1/fit/w_500,h_500,q_90,enc_avif,quality_auto/ba39b9_21da9bc59922437dbf27be38593f8945~mv2.png
11 KB
4 KB
62%
https://static.wixstatic.com/media/c837a6_4380b6050e044e0b8eed12077cc1f883f000.jpg/v1/fill/w_430,h_695,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/c837a6_4380b6050e044e0b8eed12077cc1f883f000.jpg
8 KB
3 KB
62%
https://static.wixstatic.com/media/11062b_72c275822d4344358ee379f14e7e115f~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_72c275822d4344358ee379f14e7e115f~mv2.png
609 bytes
235 bytes
61%
https://static.wixstatic.com/media/ba39b9_ad6f3eec7c4340bd888daac8993c62bb~mv2.png/v1/fit/w_500,h_500,q_90,enc_avif,quality_auto/ba39b9_ad6f3eec7c4340bd888daac8993c62bb~mv2.png
9 KB
3 KB
60%
https://static.wixstatic.com/media/ba39b9_48eafb4a69a84618b12507b9eb9a81d2~mv2.png/v1/fit/w_500,h_500,q_90,enc_avif,quality_auto/ba39b9_48eafb4a69a84618b12507b9eb9a81d2~mv2.png
14 KB
5 KB
60%
https://static.wixstatic.com/media/ba39b9_f9cd6a4730e54cd2abcdf90796455027~mv2.png/v1/fill/w_177,h_133,fp_0.50_0.50,q_95,enc_avif,quality_auto/ba39b9_f9cd6a4730e54cd2abcdf90796455027~mv2.png
6 KB
2 KB
60%
https://static.wixstatic.com/media/ba39b9_b582fc8a89d74173b0bd445f5e1da6e2~mv2.png/v1/fit/w_500,h_500,q_90,enc_avif,quality_auto/ba39b9_b582fc8a89d74173b0bd445f5e1da6e2~mv2.png
10 KB
4 KB
59%
https://static.wixstatic.com/media/c837a6_210e845704ea481b909f2f66d765c232f000.jpg/v1/fill/w_430,h_262,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/c837a6_210e845704ea481b909f2f66d765c232f000.jpg
8 KB
4 KB
56%
https://static.wixstatic.com/media/11062b_cef3b719166a4815b446d4dcfcb6120d~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_cef3b719166a4815b446d4dcfcb6120d~mv2.png
728 bytes
320 bytes
56%
https://static.wixstatic.com/media/c837a6_4380b6050e044e0b8eed12077cc1f883f000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/c837a6_4380b6050e044e0b8eed12077cc1f883f000.jpg
1 KB
502 bytes
53%
https://static.wixstatic.com/media/ba39b9_21da9bc59922437dbf27be38593f8945~mv2.png/v1/fit/w_100,h_100,q_90,enc_avif,quality_auto/ba39b9_21da9bc59922437dbf27be38593f8945~mv2.png
3 KB
1 KB
52%
https://static.wixstatic.com/media/11062b_b5690303a8ff470e9b1c03a24aff140b~mv2.png/v1/fill/w_18,h_18,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_b5690303a8ff470e9b1c03a24aff140b~mv2.png
686 bytes
329 bytes
52%
https://static.wixstatic.com/media/ba39b9_4b41526b776d4f2c8ab05649319ffc37~mv2.png/v1/fit/w_158,h_148,q_90,enc_avif,quality_auto/ba39b9_4b41526b776d4f2c8ab05649319ffc37~mv2.png
3 KB
1 KB
52%
https://static.wixstatic.com/media/ba39b9_03b663c9c63e4e80b47492e3ff26180e~mv2.png/v1/fit/w_100,h_100,q_90,enc_avif,quality_auto/ba39b9_03b663c9c63e4e80b47492e3ff26180e~mv2.png
2 KB
1 KB
51%
https://static.wixstatic.com/media/ba39b9_c14bcbc9c4dc410c85f9b7a5c643f677f000.jpg/v1/fill/w_79,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/ba39b9_c14bcbc9c4dc410c85f9b7a5c643f677f000.jpg
977 bytes
479 bytes
51%
https://static.wixstatic.com/media/ba39b9_b582fc8a89d74173b0bd445f5e1da6e2~mv2.png/v1/fit/w_100,h_100,q_90,enc_avif,quality_auto/ba39b9_b582fc8a89d74173b0bd445f5e1da6e2~mv2.png
3 KB
1 KB
50%
https://static.wixstatic.com/media/ba39b9_4b41526b776d4f2c8ab05649319ffc37~mv2.png/v1/fit/w_106,h_100,q_90,enc_avif,quality_auto/ba39b9_4b41526b776d4f2c8ab05649319ffc37~mv2.png
2 KB
1 KB
50%
https://static.wixstatic.com/media/ba39b9_ad6f3eec7c4340bd888daac8993c62bb~mv2.png/v1/fit/w_100,h_100,q_90,enc_avif,quality_auto/ba39b9_ad6f3eec7c4340bd888daac8993c62bb~mv2.png
2 KB
1 KB
50%
https://static.wixstatic.com/media/ba39b9_48eafb4a69a84618b12507b9eb9a81d2~mv2.png/v1/fit/w_100,h_100,q_90,enc_avif,quality_auto/ba39b9_48eafb4a69a84618b12507b9eb9a81d2~mv2.png
2 KB
1 KB
49%
https://static.wixstatic.com/media/ba39b9_c14bcbc9c4dc410c85f9b7a5c643f677f000.jpg/v1/fill/w_286,h_280,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/ba39b9_c14bcbc9c4dc410c85f9b7a5c643f677f000.jpg
18 KB
9 KB
48%
https://static.wixstatic.com/media/c837a6_210e845704ea481b909f2f66d765c232f000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/c837a6_210e845704ea481b909f2f66d765c232f000.jpg
1 KB
760 bytes
47%
https://static.wixstatic.com/media/11062b_407e13c69b8041af88725714590d991af000.jpg/v1/fill/w_268,h_30,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_407e13c69b8041af88725714590d991af000.jpg
2 KB
1 KB
46%
https://static.wixstatic.com/media/ba39b9_f9cd6a4730e54cd2abcdf90796455027~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/ba39b9_f9cd6a4730e54cd2abcdf90796455027~mv2.png
945 bytes
760 bytes
19%
