mybrandinglab.com March 17, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/1cd980_96ce08cd93a344cf9c573d4c505da3b0~mv2.png/v1/fill/w_293,h_220,fp_0.50_0.50,q_95,enc_avif,quality_auto/1cd980_96ce08cd93a344cf9c573d4c505da3b0~mv2.png
14 KB
4 KB
69%
https://static.wixstatic.com/media/1cd980_0cd6a99ae2d142f1acf7f39d71200638~mv2.png/v1/fill/w_294,h_220,fp_0.50_0.50,q_95,enc_avif,quality_auto/1cd980_0cd6a99ae2d142f1acf7f39d71200638~mv2.png
16 KB
6 KB
64%
https://static.wixstatic.com/media/11062b_2cfe609bb78f4b2dbf1b5e816f92d86f~mv2.jpg/v1/fill/w_293,h_220,fp_0.50_0.50,q_90,enc_avif,quality_auto/11062b_2cfe609bb78f4b2dbf1b5e816f92d86f~mv2.jpg
13 KB
6 KB
56%
https://static.wixstatic.com/media/1cd980_f133b26fdc9449b883a8a2640abd68f6f000.jpg/v1/fill/w_343,h_477,al_r,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/1cd980_f133b26fdc9449b883a8a2640abd68f6f000.jpg
33 KB
15 KB
54%
https://static.wixstatic.com/media/1cd980_f133b26fdc9449b883a8a2640abd68f6f000.jpg/v1/fill/w_86,h_48,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/1cd980_f133b26fdc9449b883a8a2640abd68f6f000.jpg
945 bytes
432 bytes
54%
https://static.wixstatic.com/media/1cd980_a6201b1a5d74490b9ffad1c03f42f9ddf000.jpg/v1/fill/w_86,h_48,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/1cd980_a6201b1a5d74490b9ffad1c03f42f9ddf000.jpg
914 bytes
420 bytes
54%
https://static.wixstatic.com/media/8bd6cc7906084327bf62501d92b109bd.jpg/v1/crop/x_87,y_0,w_1746,h_1280/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Vue%20de%20l'actrice%20dans%20le%20viseur.jpg
5 KB
2 KB
54%
https://static.wixstatic.com/media/1cd980_75baccf33b464200afa88f904b919199~mv2.jpeg/v1/crop/x_54,y_0,w_1091,h_800/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/AdobeStock_224685816-1200x800.jpeg
9 KB
4 KB
53%
https://static.wixstatic.com/media/872746b89cfd4dc081f2c074713c7e0c.jpg/v1/crop/x_86,y_0,w_1747,h_1281/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/hommes%20Ad%20examen%20contrat.jpg
10 KB
5 KB
52%
https://static.wixstatic.com/media/1cd980_a6201b1a5d74490b9ffad1c03f42f9ddf000.jpg/v1/fill/w_343,h_477,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/1cd980_a6201b1a5d74490b9ffad1c03f42f9ddf000.jpg
37 KB
17 KB
52%
https://static.wixstatic.com/media/1cd980_6e06e2efbbb544c5b653a43db5dde9a6~mv2.jpg/v1/crop/x_0,y_51,w_542,h_397/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/1cd980_ed0ee884af0e4d939d34c6f4af07d569_.jpg
13 KB
6 KB
52%
https://static.wixstatic.com/media/1cd980_07a3073d3856462f920bd436eae0c5b8~mv2.jpg/v1/crop/x_70,y_0,w_1284,h_941/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Capture%2520d%25E2%2580%2599%25C3%25A9cran%25202020-06.jpg
8 KB
4 KB
51%
https://static.wixstatic.com/media/da19c0d544ed42b2acb0659d9f2b0a2e.jpg/v1/crop/x_136,y_0,w_2728,h_2000/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Production%20du%20film.jpg
7 KB
4 KB
51%
https://static.wixstatic.com/media/11062b_6743da5900054f1f8e69f53302930a6af000.jpg/v1/fill/w_288,h_162,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_6743da5900054f1f8e69f53302930a6af000.jpg
3 KB
2 KB
51%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_25,h_25,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
790 bytes
391 bytes
50%
https://static.wixstatic.com/media/1cd980_8703cf7cc8684e9c9324405ca759db36~mv2.png/v1/crop/x_51,y_0,w_1116,h_818/fill/w_311,h_228,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Capture%20d%E2%80%99%C3%A9cran%202020-06-04%20%C3%A0%2018_31_10_pn.png
25 KB
13 KB
50%
https://static.wixstatic.com/media/1cd980_3b3ea4a9a8de476b8ba7e828a9872e2d~mv2_d_7200_4800_s_4_2.jpg/v1/crop/x_326,y_0,w_6547,h_4800/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/GettyImages-865087924-1.jpg
10 KB
5 KB
50%
https://static.wixstatic.com/media/11062b_6743da5900054f1f8e69f53302930a6af000.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_6743da5900054f1f8e69f53302930a6af000.jpg
34 KB
17 KB
49%
https://static.wixstatic.com/media/1cd980_2961fc2835714bee92044ef55aecc51a~mv2.jpg/v1/crop/x_38,y_0,w_772,h_566/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Fotolia_59769656_S.jpg
10 KB
5 KB
49%
https://static.wixstatic.com/media/1cd980_1267d48b525d4a02aa6648ddd56dab4f~mv2_d_5760_3840_s_4_2.jpg/v1/crop/x_261,y_0,w_5238,h_3840/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/mid-section-of-graphic-designers-interac.jpg
12 KB
6 KB
49%
https://static.wixstatic.com/media/1cd980_cd26442a0d874016b201a4a1b46bb6b6~mv2.png/v1/fill/w_233,h_151,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/1cd980_cd26442a0d874016b201a4a1b46bb6b6~mv2.png
6 KB
3 KB
47%
https://static.wixstatic.com/media/1cd980_2ce794266ade4410baeab73df6a2c727~mv2.png/v1/crop/x_40,y_0,w_747,h_548/fill/w_311,h_228,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Capture%20d%E2%80%99%C3%A9cran%202019-11-08%20%C3%A0%2000_40_05_pn.png
14 KB
7 KB
46%
https://static.wixstatic.com/media/1cd980_eb7239594fa94526b0a64efd84988772~mv2.png/v1/fill/w_233,h_151,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/1cd980_eb7239594fa94526b0a64efd84988772~mv2.png
8 KB
4 KB
45%
https://static.wixstatic.com/media/1cd980_28133c59cf124144bec984afb62d3759~mv2.png/v1/fill/w_233,h_151,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/1cd980_28133c59cf124144bec984afb62d3759~mv2.png
6 KB
3 KB
45%
https://static.wixstatic.com/media/1cd980_da5f7768f1ba410a878a33119a885a94~mv2.jpeg/v1/crop/x_137,y_0,w_2727,h_1999/fill/w_311,h_228,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/AdobeStock_222149179-scaled.jpeg
15 KB
8 KB
45%
https://static.wixstatic.com/media/1cd980_182593cf475942cab8de68983353fe4e~mv2.png/v1/fill/w_233,h_151,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/1cd980_182593cf475942cab8de68983353fe4e~mv2.png
9 KB
5 KB
44%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_25,h_25,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
903 bytes
520 bytes
42%
https://static.wixstatic.com/media/035244_ed8a2cf654674a69bfcd4f18d4ceb92d~mv2.png/v1/fill/w_62,h_62,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/035244_ed8a2cf654674a69bfcd4f18d4ceb92d~mv2.png
2 KB
894 bytes
42%
https://static.wixstatic.com/media/1cd980_afba3066cd4b46dab4c44bf81a5b8724~mv2.png/v1/fill/w_108,h_76,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Red%25252520Sushi%25252520Logo-5_edited_edit.png
5 KB
3 KB
41%
https://static.wixstatic.com/media/7528824071724d12a3e6c31eee0b40d4.png/v1/fill/w_25,h_25,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7528824071724d12a3e6c31eee0b40d4.png
826 bytes
483 bytes
41%
https://static.wixstatic.com/media/035244_f9b34fd3489c481695b11e4c35630b20~mv2.png/v1/fill/w_62,h_62,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/035244_f9b34fd3489c481695b11e4c35630b20~mv2.png
1 KB
877 bytes
41%
https://static.wixstatic.com/media/1cd980_182593cf475942cab8de68983353fe4e~mv2.png/v1/fill/w_68,h_54,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/1cd980_182593cf475942cab8de68983353fe4e~mv2.png
892 bytes
577 bytes
35%
https://static.wixstatic.com/media/1cd980_eb7239594fa94526b0a64efd84988772~mv2.png/v1/fill/w_84,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/1cd980_eb7239594fa94526b0a64efd84988772~mv2.png
898 bytes
595 bytes
34%
https://static.wixstatic.com/media/1cd980_cd26442a0d874016b201a4a1b46bb6b6~mv2.png/v1/fill/w_49,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/1cd980_cd26442a0d874016b201a4a1b46bb6b6~mv2.png
660 bytes
439 bytes
33%
https://static.wixstatic.com/media/1cd980_28133c59cf124144bec984afb62d3759~mv2.png/v1/fill/w_46,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/1cd980_28133c59cf124144bec984afb62d3759~mv2.png
714 bytes
498 bytes
30%
https://static.wixstatic.com/media/11062b_2cfe609bb78f4b2dbf1b5e816f92d86f~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/11062b_2cfe609bb78f4b2dbf1b5e816f92d86f~mv2.jpg
867 bytes
694 bytes
20%
https://static.wixstatic.com/media/1cd980_96ce08cd93a344cf9c573d4c505da3b0~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/1cd980_96ce08cd93a344cf9c573d4c505da3b0~mv2.png
877 bytes
715 bytes
18%
https://static.wixstatic.com/media/1cd980_0cd6a99ae2d142f1acf7f39d71200638~mv2.png/v1/fill/w_334,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/1cd980_0cd6a99ae2d142f1acf7f39d71200638~mv2.png
904 bytes
739 bytes
18%