http://www.myupstateny.com
You could reduce your image weight by around: 91 KB (52%)
Analysis date: July 17, 2025Assessment
My Upstate NY Marketing, a local family-owned digital billboard and advertising company, could enhance its online presence with PicPerf. Offering optimized images would promote improved SEO rankings and faster load times for potential customers exploring their advertising services.
Estimated Page Load Savings
Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.
Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.
Image Breakdown
Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.
For questions about this analysis, send me a message!
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/279c9a_eff638d4a8034fc3aee11d4bf9f2d6fb~mv2.png/v1/fill/w_66,h_62,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/A%20New%20Design%20(2)%20(3)_edited_edited_edited.png
2 KB
962 bytes
40%
https://static.wixstatic.com/media/0fdef751204647a3bbd7eaa2827ed4f9.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0fdef751204647a3bbd7eaa2827ed4f9.png
686 bytes
477 bytes
30%
https://static.wixstatic.com/media/01c3aff52f2a4dffa526d7a9843d46ea.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/01c3aff52f2a4dffa526d7a9843d46ea.png
874 bytes
619 bytes
29%
https://static.wixstatic.com/media/279c9a_118f46b45e784bdab9ed4c0f742af04c~mv2.png/v1/fill/w_453,h_361,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/image%20(15).png
25 KB
12 KB
51%
https://static.wixstatic.com/media/78aa2057f0cb42fbbaffcbc36280a64a.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/78aa2057f0cb42fbbaffcbc36280a64a.png
683 bytes
471 bytes
31%
https://static.wixstatic.com/media/11062b_3eee62c5ec47486c8d8e1d455995559df000.jpg/v1/fill/w_100,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_3eee62c5ec47486c8d8e1d455995559df000.jpg
939 bytes
456 bytes
51%
https://static.wixstatic.com/media/11062b_8997b50a63b646c19c6bdd7765f3f167f000.jpg/v1/fill/w_43,h_76,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_8997b50a63b646c19c6bdd7765f3f167f000.jpg
875 bytes
381 bytes
56%
https://static.wixstatic.com/media/11062b_77378fc0da68439ebd8fd24a2f51e50cf000.jpg/v1/fill/w_89,h_50,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_77378fc0da68439ebd8fd24a2f51e50cf000.jpg
763 bytes
282 bytes
63%
https://static.wixstatic.com/media/0fdef751204647a3bbd7eaa2827ed4f9.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0fdef751204647a3bbd7eaa2827ed4f9.png
650 bytes
338 bytes
48%
https://static.wixstatic.com/media/01c3aff52f2a4dffa526d7a9843d46ea.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/01c3aff52f2a4dffa526d7a9843d46ea.png
789 bytes
560 bytes
29%
https://static.wixstatic.com/media/c7d035ba85f6486680c2facedecdcf4d.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/c7d035ba85f6486680c2facedecdcf4d.png
699 bytes
457 bytes
34%
https://static.wixstatic.com/media/6ea5b4a88f0b4f91945b40499aa0af00.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/6ea5b4a88f0b4f91945b40499aa0af00.png
674 bytes
445 bytes
34%
https://static.wixstatic.com/media/78aa2057f0cb42fbbaffcbc36280a64a.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/78aa2057f0cb42fbbaffcbc36280a64a.png
679 bytes
415 bytes
39%
https://static.wixstatic.com/media/11062b_6e7994bdd94b41178720ff1641a0f323~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_6e7994bdd94b41178720ff1641a0f323~mv2.png
725 bytes
457 bytes
37%
https://static.wixstatic.com/media/279c9a_7f42993c3b4b4d0d8922559f095ddb1e~mv2.png/v1/fill/w_980,h_362,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/image%20(2).png
31 KB
16 KB
48%
https://static.wixstatic.com/media/279c9a_9be0f8808911475f95ee3cdca594e3cd~mv2.png/v1/fill/w_979,h_295,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/image%20(6).png
48 KB
26 KB
45%
https://static.wixstatic.com/media/0da768_0ffcd1b0986d43b4aaa061b8b17d4040.png/v1/crop/x_0,y_0,w_6,h_6,q_85,enc_auto/0da768_0ffcd1b0986d43b4aaa061b8b17d4040.png
262 bytes
80 bytes
69%
https://static.wixstatic.com/media/0da768_2729bfbce3874276a7dd057098f93949.png/v1/crop/x_0,y_0,w_6,h_6,q_85,enc_auto/0da768_2729bfbce3874276a7dd057098f93949.png
564 bytes
160 bytes
72%
https://static.wixstatic.com/media/11062b_3eee62c5ec47486c8d8e1d455995559df000.jpg/v1/fill/w_980,h_375,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_3eee62c5ec47486c8d8e1d455995559df000.jpg
10 KB
3 KB
68%
https://static.wixstatic.com/media/11062b_8997b50a63b646c19c6bdd7765f3f167f000.jpg/v1/fill/w_980,h_515,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_8997b50a63b646c19c6bdd7765f3f167f000.jpg
17 KB
6 KB
66%
https://static.wixstatic.com/media/11062b_77378fc0da68439ebd8fd24a2f51e50cf000.jpg/v1/fill/w_980,h_336,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_77378fc0da68439ebd8fd24a2f51e50cf000.jpg
26 KB
10 KB
61%
https://static.wixstatic.com/media/279c9a_9addb4dcdaae4df085a8be63b8bfffe7~mv2.png/v1/fill/w_153,h_148,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201%20copy%206_edited.png
3 KB
1 KB
52%
https://static.wixstatic.com/media/279c9a_ed37215826e642f5876121ee71a96600~mv2.png/v1/fill/w_174,h_122,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/279c9a_ed37215826e642f5876121ee71a96600~mv2.png
2 KB
1 KB
54%