nashkellermedia.com
December 6, 2025

You could reduce your image size by 44% (20 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://nashkellermedia.com/wp-content/uploads/2020/03/SEO-GMB-organic-listing-480x343.jpg
10 KB
3 KB
73%
https://nashkellermedia.com/wp-content/uploads/2020/03/SEO-GMB-Paid-Link-480x343.png
7 KB
4 KB
52%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://nashkellermedia.com/wp-content/uploads/2020/03/SEO-GMB-Map-Listing-480x343.png
8 KB
6 KB
35%
https://nashkellermedia.com/wp-content/uploads/2020/03/Reporting-Example-480x440.jpg
10 KB
7 KB
33%
https://nashkellermedia.com/wp-content/uploads/2020/03/SEO-GMB-Company-Listing-480x343.png
4 KB
3 KB
26%
https://nashkellermedia.com/wp-content/uploads/2020/03/browser-mockup-SEO-Rankings-1-480x343.png
5 KB
4 KB
23%