newparadigmmarketing.com
July 2, 2025

You could reduce your image size by 53% (70 KB), saving seconds of load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://app.usercentrics.eu/session/1px.png?settingsId=9pRqUaBcHI1wFP
489 bytes
61 bytes
87%
https://newparadigmmarketing.com/wp-content/uploads/2020/07/cloud-background.jpg
20 KB
8 KB
58%
https://newparadigmmarketing.com/wp-content/uploads/2018/12/hero.jpg
100 KB
44 KB
56%
https://newparadigmmarketing.com/wp-content/uploads/2021/01/3-best-rated-2021.png.webp
13 KB
10 KB
18%