newyorktimes.com April 23, 2024
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 78% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static01.nyt.com/images/2024/04/22/autossell/bromwich-cover-v0/bromwich-cover-v0-verticalTwoByThree735.png
1,215 KB
62 KB
95%
https://static01.nyt.com/images/2024/04/15/smarter-living/wc-pic-lost-phone/wc-pic-lost-phone-square320.png?format=pjpg&quality=75&auto=webp&disable=upscale
108 KB
13 KB
88%
https://static01.nyt.com/images/2023/06/22/opinion/parker-richards/parker-richards-thumbLarge.png?format=pjpg&quality=75&auto=webp&disable=upscale
32 KB
4 KB
87%
https://static01.nyt.com/images/2024/04/12/opinion/jonathan-alter/jonathan-alter-thumbLarge.png?format=pjpg&quality=75&auto=webp&disable=upscale
30 KB
4 KB
87%
https://static01.nyt.com/images/2022/02/27/opinion/author-peter-coy-2/Peter_Coy_Final-thumbLarge.png?format=pjpg&quality=75&auto=webp&disable=upscale
31 KB
4 KB
86%
https://static01.nyt.com/images/2023/10/19/crosswords/19connections-column-133/19connections-column-133-square320-v2.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
28 KB
6 KB
78%
https://static01.nyt.com/images/2024/02/22/crosswords/22puzzle-diagnostic-art/22puzzle-diagnostic-art-square320.png?format=pjpg&quality=75&auto=webp&disable=upscale
50 KB
13 KB
74%
https://static01.nyt.com/images/2020/03/23/crosswords/spelling-bee-logo-nytgames-hi-res/spelling-bee-logo-nytgames-hi-res-square320-v4.png?format=pjpg&quality=75&auto=webp&disable=upscale
27 KB
9 KB
67%
https://static01.nyt.com/images/2022/03/02/crosswords/alpha-wordle-icon-new/alpha-wordle-icon-new-square320-v3.png?format=pjpg&quality=75&auto=webp&disable=upscale
8 KB
3 KB
62%
https://static01.nyt.com/images/2023/08/25/crosswords/alpha-connections-icon-original/alpha-connections-icon-original-square320.png?format=pjpg&quality=75&auto=webp&disable=upscale
8 KB
3 KB
59%
https://static01.nyt.com/images/2024/11/04/opinion/op-homeless-hppromo-faces-image/op-homeless-hppromo-faces-image-square640.jpg
58 KB
24 KB
58%
https://static01.nyt.com/images/2024/04/21/magazine/21mag-sexless/21mag-sexless-square320-v2.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
26 KB
12 KB
54%
https://static01.nyt.com/images/2023/04/27/multimedia/the-evening-nl-icon/the-evening-nl-icon-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
10 KB
5 KB
52%
https://static01.nyt.com/images/2024/04/22/multimedia/22dc-gaza-war1-vzwt/19dc-gaza-war1-vzwt-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
4 KB
2 KB
47%
https://static01.nyt.com/images/2020/03/23/crosswords/crossword-logo-nytgames-hires/crossword-logo-nytgames-hires-square320-v3.png?format=pjpg&quality=75&auto=webp&disable=upscale
4 KB
2 KB
41%
https://static01.nyt.com/images/2023/02/22/autossell/digest-cover-3x2/digest-cover-3x2-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
9 KB
5 KB
40%
https://static01.nyt.com/images/2024/04/23/22vid-campus-protests-carousel-97477-cover/22vid-campus-protests-carousel-97477-cover-square640.jpg?quality=75&auto=webp
28 KB
17 KB
40%
https://static01.nyt.com/images/2024/04/22/science/22CLI-EARTHDAY-PROGRESS-06/22CLI-EARTHDAY-PROGRESS-06-square640-v2.jpg?quality=75&auto=webp
23 KB
15 KB
38%
https://static01.nyt.com/images/2024/04/18/multimedia/22-pol-biden/22-pol-biden-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
9 KB
5 KB
37%
https://static01.nyt.com/images/2024/04/23/multimedia/22-hp-uk-rwanda/22-hp-uk-rwanda-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
15 KB
10 KB
34%
https://static01.nyt.com/images/2024/04/10/well/WELL-PANDEMIC-DRINKING1/WELL-PANDEMIC-DRINKING1-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
12 KB
8 KB
34%
https://static01.nyt.com/images/2024/04/23/22vid-campus-protests-carousel-95683-cover/22vid-campus-protests-carousel-95683-cover-square640.jpg?quality=75&auto=webp
38 KB
26 KB
33%
https://static01.nyt.com/images/2024/04/19/multimedia/22hp-taylor-swift/22hp-taylor-swift-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
11 KB
8 KB
30%
https://static01.nyt.com/images/2024/04/21/multimedia/tamc-042224-nba-player-poll/tamc-042224-nba-player-poll-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
14 KB
10 KB
29%
https://static01.nyt.com/images/2024/04/23/multimedia/23Page-lbgv/23Page-lbgv-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
13 KB
9 KB
28%
https://static01.nyt.com/images/2024/04/22/opinion/sunday/22CochranNew-02/22CochranNew-02-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
12 KB
9 KB
25%
https://static01.nyt.com/images/2024/04/18/arts/00klimt-header/00klimt-header-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
18 KB
14 KB
25%
https://static01.nyt.com/images/2024/04/19/multimedia/19Pressman-wzpb/19Pressman-wzpb-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
20 KB
15 KB
23%
https://static01.nyt.com/images/2024/04/22/multimedia/22SF-Panda-01-fmkv/22SF-Panda-01-fmkv-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
18 KB
14 KB
22%
https://static01.nyt.com/images/2024/04/22/multimedia/22POSH-06-fzcp/22POSH-06-fzcp-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
17 KB
14 KB
19%
https://static01.nyt.com/images/2024/04/21/realestate/04OTM-NYC-27-28ThompsonAve-01/04OTM-NYC-27-28ThompsonAve-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
18 KB
14 KB
19%
https://static01.nyt.com/images/2024/04/19/multimedia/19DOC-COL-ftzp/19DOC-COL-ftzp-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
20 KB
16 KB
18%
https://static01.nyt.com/images/2024/04/22/multimedia/22CLI-EARTHDAY-PROGRESS-03-tqkb/22CLI-EARTHDAY-PROGRESS-03-tqkb-square640-v5.jpg?quality=75&auto=webp
63 KB
52 KB
18%
https://static01.nyt.com/images/2024/04/18/multimedia/18-hp-dubai-pm-zhvp/18-hp-dubai-pm-zhvp-square320.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
19 KB
16 KB
15%
