nicholasmedia.org July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/ca3b83_0ce95a5905b34d178ccff14d296ec8dd~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_0ce95a5905b34d178ccff14d296ec8dd~mv2.jpg
1 KB
452 bytes
60%
https://static.wixstatic.com/media/ca3b83_cf0bbd1187fc45e0a6d44c68cd278782f000.jpg/v1/fill/w_430,h_932,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/ca3b83_cf0bbd1187fc45e0a6d44c68cd278782f000.jpg
53 KB
23 KB
57%
https://static.wixstatic.com/media/ea26fd_68b38cf5e2b9460bb79abeb67fffbaf4f000.png/v1/fill/w_10,h_40,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/ea26fd_68b38cf5e2b9460bb79abeb67fffbaf4f000.png
815 bytes
364 bytes
55%
https://static.wixstatic.com/media/ca3b83_b398f9ef902e4bb0b36c5ff8764df6bd~mv2.webp/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_b398f9ef902e4bb0b36c5ff8764df6bd~mv2.webp
1 KB
649 bytes
55%
https://static.wixstatic.com/media/ca3b83_d1b427de9cd34643874aa3f9f00e3bc0~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_d1b427de9cd34643874aa3f9f00e3bc0~mv2.jpg
1 KB
721 bytes
52%
https://static.wixstatic.com/media/ca3b83_e29c86d93eac41119628bacae2f80e02~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_e29c86d93eac41119628bacae2f80e02~mv2.jpg
2 KB
995 bytes
52%
https://static.wixstatic.com/media/ca3b83_69c3c1a195304d61acc390a65535976b~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_69c3c1a195304d61acc390a65535976b~mv2.jpg
1 KB
592 bytes
51%
https://static.wixstatic.com/media/ca3b83_9dc741b3778d427bb09ddbece26df678~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_9dc741b3778d427bb09ddbece26df678~mv2.jpg
1 KB
683 bytes
51%
https://static.wixstatic.com/media/ca3b83_e09348874f4c4c54bcc849ad7454a382~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_e09348874f4c4c54bcc849ad7454a382~mv2.jpg
2 KB
804 bytes
51%
https://static.wixstatic.com/media/ca3b83_f9677fc60baa4739b3b85342965a606f~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_f9677fc60baa4739b3b85342965a606f~mv2.jpg
1 KB
617 bytes
50%
https://static.wixstatic.com/media/ca3b83_77772f387daf4fce8b1688ca5f7bb65c~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_77772f387daf4fce8b1688ca5f7bb65c~mv2.jpg
2 KB
887 bytes
50%
https://static.wixstatic.com/media/ca3b83_9f21922c2136471a8cac9248b5074558~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_9f21922c2136471a8cac9248b5074558~mv2.jpg
2 KB
1 KB
50%
https://static.wixstatic.com/media/ca3b83_0f3799801e5a43d38f8346a0c8947bd3~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_0f3799801e5a43d38f8346a0c8947bd3~mv2.jpg
1 KB
656 bytes
50%
https://static.wixstatic.com/media/ca3b83_50b7c7f6cf97478aba6b77cad5284ea0~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_50b7c7f6cf97478aba6b77cad5284ea0~mv2.jpg
2 KB
1 KB
49%
https://static.wixstatic.com/media/ca3b83_7fcb345601b9425ca7637eadd9f9f595~mv2.webp/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_7fcb345601b9425ca7637eadd9f9f595~mv2.webp
1 KB
751 bytes
49%
https://static.wixstatic.com/media/ca3b83_b66e4738a1334495b6833cb03c413e35~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_b66e4738a1334495b6833cb03c413e35~mv2.jpg
2 KB
779 bytes
49%
https://static.wixstatic.com/media/ca3b83_8fd0eb395c7a4fd2be44c7c55564d4f5~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_8fd0eb395c7a4fd2be44c7c55564d4f5~mv2.jpg
1 KB
692 bytes
49%
https://static.wixstatic.com/media/ca3b83_83a00fdae3ff4b988686ce13b8af9eba~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_83a00fdae3ff4b988686ce13b8af9eba~mv2.jpg
2 KB
980 bytes
49%
https://static.wixstatic.com/media/ca3b83_a24d5c73c5634b1fb1158cdf15b7f9b3~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_a24d5c73c5634b1fb1158cdf15b7f9b3~mv2.jpg
1 KB
726 bytes
49%
https://static.wixstatic.com/media/ca3b83_c7c0465e02da40d5bf3b67a9aff6f42b~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_c7c0465e02da40d5bf3b67a9aff6f42b~mv2.jpg
2 KB
927 bytes
49%
https://static.wixstatic.com/media/ca3b83_051567eace904d42874cb5341b010cf7~mv2.png/v1/fill/w_230,h_70,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/NicholasMedia_FullLogo.png
7 KB
4 KB
49%
https://static.wixstatic.com/media/ca3b83_db999058f69d4e40a2718e0323c4c097~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_db999058f69d4e40a2718e0323c4c097~mv2.jpg
1 KB
727 bytes
48%
https://static.wixstatic.com/media/ca3b83_7d1868011f48487a8f449e28e1bd4bd9~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_7d1868011f48487a8f449e28e1bd4bd9~mv2.jpg
2 KB
908 bytes
48%
https://static.wixstatic.com/media/ca3b83_b33c7d308b8a465788526bf4c18acd50~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_b33c7d308b8a465788526bf4c18acd50~mv2.jpg
1 KB
765 bytes
48%
https://static.wixstatic.com/media/ca3b83_5a0f1ffe41c74e7e989dca484d601e41~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_5a0f1ffe41c74e7e989dca484d601e41~mv2.jpg
1 KB
706 bytes
48%
https://static.wixstatic.com/media/ca3b83_846b3b2145854e978c91f6bbc1de5edb~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_846b3b2145854e978c91f6bbc1de5edb~mv2.jpg
1 KB
602 bytes
47%
https://static.wixstatic.com/media/ca3b83_21923e5b92454ef89870853c2c9f789b~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_21923e5b92454ef89870853c2c9f789b~mv2.jpg
2 KB
1 KB
47%
https://static.wixstatic.com/media/ca3b83_415bf9d041ac490ca4dc683cff646a7f~mv2.webp/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_415bf9d041ac490ca4dc683cff646a7f~mv2.webp
2 KB
1 KB
47%
https://static.wixstatic.com/media/ca3b83_8cfbc7a4ee10487891f65e8be2362b0e~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_8cfbc7a4ee10487891f65e8be2362b0e~mv2.jpg
2 KB
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https://static.wixstatic.com/media/ca3b83_e21e9178a87d4dc1be2a587bd0133764~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_e21e9178a87d4dc1be2a587bd0133764~mv2.jpg
2 KB
875 bytes
47%
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2 KB
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47%
https://static.wixstatic.com/media/ca3b83_4a4b516362df4a6da8c1b4ef6963d0b6~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_4a4b516362df4a6da8c1b4ef6963d0b6~mv2.jpg
2 KB
841 bytes
46%
https://static.wixstatic.com/media/ca3b83_4793abbe396b411e9411ed997f54c897~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_4793abbe396b411e9411ed997f54c897~mv2.jpg
2 KB
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46%
https://static.wixstatic.com/media/ca3b83_8f32e7924f94451591a1ad81463410b5~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_8f32e7924f94451591a1ad81463410b5~mv2.jpg
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https://static.wixstatic.com/media/ca3b83_29d136f51fd64e1dace95531ae8cecd0~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_29d136f51fd64e1dace95531ae8cecd0~mv2.jpg
2 KB
877 bytes
46%
https://static.wixstatic.com/media/ca3b83_0a88f16f91e74165b6bdaaddea7557cd~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_0a88f16f91e74165b6bdaaddea7557cd~mv2.jpg
2 KB
948 bytes
46%
https://static.wixstatic.com/media/ca3b83_6cee1aea527440ac9553d187eb30adf0~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_6cee1aea527440ac9553d187eb30adf0~mv2.jpg
2 KB
831 bytes
46%
https://static.wixstatic.com/media/ca3b83_c4faf0b70583442e829e2aeb78017090~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_c4faf0b70583442e829e2aeb78017090~mv2.jpg
1 KB
634 bytes
46%
https://static.wixstatic.com/media/ca3b83_7a43ed79c3654cd2be1098a9a9c3ef3c~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_7a43ed79c3654cd2be1098a9a9c3ef3c~mv2.jpg
2 KB
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46%
https://static.wixstatic.com/media/ca3b83_cfbc4b568ec441ec8948fb84bb48f26d~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_cfbc4b568ec441ec8948fb84bb48f26d~mv2.jpg
2 KB
889 bytes
46%
https://static.wixstatic.com/media/ca3b83_ba951e61352b4dc1b1240c02bbe58016~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_ba951e61352b4dc1b1240c02bbe58016~mv2.jpg
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46%
https://static.wixstatic.com/media/ca3b83_ed92348e1efd47eea3ec65daf3d5222b~mv2.webp/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_ed92348e1efd47eea3ec65daf3d5222b~mv2.webp
2 KB
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45%
https://static.wixstatic.com/media/ca3b83_6802c7e7063b48cf949549e4a90759c6~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_6802c7e7063b48cf949549e4a90759c6~mv2.jpg
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45%
https://static.wixstatic.com/media/ca3b83_6c6863b279ce4012b5d4ac9f36e0581a~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_6c6863b279ce4012b5d4ac9f36e0581a~mv2.jpg
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45%
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45%
https://static.wixstatic.com/media/ca3b83_d1e86143c4bf48408bafeca330998786~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_d1e86143c4bf48408bafeca330998786~mv2.jpg
2 KB
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45%
https://static.wixstatic.com/media/ca3b83_61194989064d435f9498e0f4b9efbef7~mv2.jpg/v1/fill/w_102,h_102,q_90,enc_avif,quality_auto/ca3b83_61194989064d435f9498e0f4b9efbef7~mv2.jpg
2 KB
875 bytes
45%
https://static.wixstatic.com/media/ca3b83_cf0bbd1187fc45e0a6d44c68cd278782f000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/ca3b83_cf0bbd1187fc45e0a6d44c68cd278782f000.jpg
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