nickthemarketer.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
22 KB
2 KB
90%
27 KB
4 KB
86%
https://i0.wp.com/nickthemarketer.com/wp-content/uploads/2023/05/output-onlinegiftools.gif?resize=1080%2C1080&ssl=1
5,424 KB
2,305 KB
57%
https://i0.wp.com/nickthemarketer.com/wp-content/uploads/2022/02/Google-Partner.png?resize=150%2C150&ssl=1
3 KB
2 KB
46%
385 KB
255 KB
34%
8 KB
6 KB
26%
https://i0.wp.com/nickthemarketer.com/wp-content/uploads/2022/02/Web-Design.gif?resize=500%2C500&ssl=1
122 KB
101 KB
17%
57 KB
47 KB
16%