northern-marketing.co.uk March 16, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
599 KB
37 KB
94%
https://northern-marketing.co.uk/wp-content/uploads/2021/08/pexels-geoff-duke-611928-scaled-e1629649970957.jpg
591 KB
97 KB
83%
8 KB
3 KB
66%
https://northern-marketing.co.uk/wp-content/uploads/2021/08/SEMRUSH-certification-e1629997143124.png
9 KB
6 KB
40%
6 KB
4 KB
33%
https://northern-marketing.co.uk/wp-content/uploads/2021/10/pexels-photomix-company-218717-600x401.jpg
14 KB
10 KB
28%
https://49269013.fs1.hubspotusercontent-na1.net/hub/49269013/hubfs/northern%20digital.png?width=108&height=108
2 KB
2 KB
23%
https://northern-marketing.co.uk/wp-content/uploads/2021/08/pexels-francesco-ungaro-998641-1-400x267.jpg
6 KB
5 KB
23%
21 KB
17 KB
23%
https://northern-marketing.co.uk/wp-content/uploads/2021/08/google_ads_certified-removebg-preview.png
9 KB
8 KB
20%
310 bytes
261 bytes
16%
790 bytes
669 bytes
15%