passion.digital March 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
2,526 KB
5 KB
100%
222 KB
9 KB
96%
2,068 KB
123 KB
94%
169 KB
12 KB
93%
189 KB
20 KB
89%
539 KB
96 KB
82%
74 KB
14 KB
81%
196 KB
46 KB
76%
58 KB
14 KB
76%
16 KB
4 KB
75%
123 KB
34 KB
72%
99 KB
32 KB
68%
67 KB
23 KB
65%
27 KB
11 KB
61%
27 KB
11 KB
61%
https://passion.digital/app/uploads/2024/03/UK-Paid-Media-Awards-Mazda-Silver-Badge-Winner-2024-1.png
37 KB
17 KB
55%
13 KB
6 KB
55%
54 KB
26 KB
52%
https://passion.digital/app/uploads/2024/04/Knight-Frank-International-Paid-Media-Case-Study-hero-image-header.jpg
217 KB
117 KB
46%
73 KB
39 KB
46%
198 KB
107 KB
46%
38 KB
21 KB
45%
16 KB
9 KB
42%
9 KB
6 KB
33%
418 bytes
315 bytes
25%
584 bytes
457 bytes
22%
8 KB
7 KB
21%
5 KB
4 KB
21%
795 bytes
637 bytes
20%
8 KB
7 KB
18%
9 KB
7 KB
17%